Arvato Marketing Services
Agence marketing de premier plan – Accélérer la croissance grâce à l’exécution marketing et au marketing partenaire.
Arvato Marketing Services est l’une des principales agences spécialisées dans le marketing partenaire et l’exécution marketing. Basés aux Pays-Bas et opérant au sein du réseau international Arvato, nous aidons les marques internationales à transformer leurs stratégies marketing en résultats mesurables. Notre expertise consiste à connecter les marques à leurs partenaires, leurs clients et leurs communautés. En tant que Partner Service Agency (PSA), nous développons et déployons des programmes de marketing partenaire qui renforcent les relations, stimulent l’engagement et créent de nouvelles opportunités commerciales. De la gestion des programmes partenaires et des budgets MDF au développement de campagnes, aux stratégies GTM, aux portails partenaires et à la gestion des communautés, nous accompagnons l’ensemble du cycle de vie du marketing partenaire. Nos capacités d’exécution marketing couvrent un large éventail d’activités, notamment les campagnes digitales et hors ligne, la génération de leads B2B, l’email marketing, le planning média, la gestion des supports imprimés, les événements d’entreprise, la publicité extérieure et la communication corporate. Nous développons des programmes d’incentive, mettons en place des promotions commerciales, gérons les activités CRM et fournissons des rapports et des analyses pour mesurer les résultats. Nous combinons réflexion stratégique et mise en œuvre opérationnelle, afin de garantir que les campagnes soient non seulement bien conçues, mais aussi déployées efficacement sur tous les marchés et canaux. Forte d’une vaste expérience auprès de marques internationales du secteur technologique et du B2B, Arvato Marketing Services comprend la complexité de la gestion des écosystèmes de partenaires dans plusieurs pays. Nous coordonnons les parties prenantes locales et internationales, gérons plusieurs communautés et portails partenaires et aidons les marques à créer des programmes marketing cohérents et efficaces à grande échelle. Que vous souhaitiez renforcer votre programme partenaire, activer un réseau de revendeurs, gérer une communauté de partenaires ou déployer des campagnes marketing complexes dans plusieurs pays, Arvato Marketing Services vous apporte l’expertise, la technologie et les capacités opérationnelles nécessaires pour concrétiser vos projets. 45 personnes dans leur équipe
Parle Néerlandais, Anglais, Portugais, Français, Allemand
2 projets dans leur portefeuilleMembre Sortlist depuis 2026
Fondée en 2004
Aucun avis client pour le momentSoyez le premier à écrire un
Services
5 services offerts par Arvato Marketing Services
Description Arvato Marketing Services manages partner programs for some of the world's leading brands across the Benelux, DACH, the UK and the Nordics. We work with companies that rely on indirect sales channels and need to engage, activate and support large and often diverse partner networks. From program strategy and partner recruitment to campaigns, incentives, digital platforms, events and reporting, we provide the operational capabilities needed to run and develop partner marketing programs at scale. Our partner marketing services cover the full partner lifecycle. We help clients define their partner marketing strategy, structure programs and develop propositions that are relevant to different types of partners, markets and sales channels. We can support programs for distributors, resellers, retailers, dealers, system integrators, service providers and other channel partners, adapting the approach to the commercial model and objectives of each client. A key part of partner marketing is partner activation. Arvato Marketing Services develops and executes campaigns that help partners understand, promote and sell our clients' products and services. These can include product launches, seasonal campaigns, lead generation programs, sales promotions, co-marketing campaigns and campaigns designed to increase product knowledge or drive specific sales priorities. We can manage the complete process, from campaign concept and content development to execution, partner communication and performance reporting. Incentive programs are another important part of our partner marketing offering. We develop and manage programs designed to reward partners, salespeople or other participants for achieving defined commercial objectives. This can include points-based programs, rewards, incentive trips, competitions, rebates and other forms of recognition. We manage the administration behind these programs, including participant registration, validation, reward fulfilment, communication and reporting. We also create and manage partner engagement programs and communities. These can provide partners with access to product information, training, marketing materials, sales tools, promotions and other resources. Digital partner platforms, portals, knowledge environments and engagement shops can be used to bring these activities together in one place. Arvato Marketing Services manages more than just the technology: we also support the content, communication, administration and ongoing activation required to make these platforms useful and ensure that partners continue to use them. Co-marketing is another area where we support partners. We can develop programs that enable partners to run local marketing activities using centrally developed campaigns, content and assets. This can include email campaigns, digital advertising, social media, events, telemarketing and other lead generation activities. By providing partners with ready-to-use materials and processes, central marketing teams can maintain control over brand consistency while enabling local execution. Lead generation and lead management can be integrated directly into partner programs. Arvato Marketing Services supports B2B lead generation through online marketing, email, LinkedIn and telemarketing, and can coordinate the distribution and follow-up of leads through partner networks. This creates a connection between marketing activity and the sales organization, while providing insight into lead volumes, follow-up and conversion. We also manage the operational side of partner communications. This can include newsletters, campaign communications, product updates, promotional information, training communications and other targeted messages. Using CRM and partner databases, communications can be segmented by country, partner type, sales performance, product focus or other relevant criteria. For larger and more complex partner programs, CRM and data management are essential. We can maintain partner and participant databases, manage registrations and eligibility, process data and provide reporting on program activity. This gives clients a central view of their partner network and makes it possible to measure participation, engagement, campaign performance and commercial results. Reporting is an integral part of our partner marketing services. We collect and structure data from campaigns, incentives, portals, events and other partner activities and turn it into actionable reporting. Marketing and sales teams can use these insights to monitor performance, identify opportunities, allocate budgets and demonstrate the contribution of partner marketing internally. Arvato Marketing Services can also manage the physical and digital fulfilment associated with partner programs. This may include marketing materials, promotional items, rewards, gifts and other campaign-related products. Where required, we coordinate production, storage, ordering, distribution and delivery across multiple markets. For international programs, we coordinate activities across countries while taking local requirements into account. This can include adapting campaigns and communications to different markets, coordinating local suppliers and agencies, managing translations and maintaining consistent brand guidelines and compliance requirements across the program. The combination of strategy, technology, marketing execution, partner engagement, data management and reporting allows Arvato Marketing Services to support the complete partner marketing process. This is particularly valuable for organizations with large partner networks, multiple markets or complex channel structures, where coordinating marketing activities across countries, partners and internal stakeholders can become a significant operational challenge.Compétences en Community management (5) gestion de la relation clientCommunity managementCourriel CRMRapports CRMGestionnaire de communautéProjet en Community management (1) Client en Community management (1) HPElectronique | national
En savoir plus sur Community managementDescription Arvato Marketing Services is a dedicated business unit within the Arvato Group, specializing in media buying, partner marketing and marketing execution. We help international brands plan, execute and optimize marketing campaigns across multiple markets and channels. Our media planning and buying expertise combines strategic thinking, market knowledge and hands-on execution. We identify the right audiences, channels and media mix to achieve specific campaign and business objectives. From digital and social media to print, outdoor advertising and other offline channels, we ensure that every media investment is carefully planned and effectively deployed. For international brands, we coordinate media activities across multiple markets, combining global strategies with local market expertise. Our teams manage the complete process, from media planning and buying to campaign execution, monitoring and optimization. Because media buying is part of our broader marketing execution capabilities, we can seamlessly connect media activities with partner marketing, content, events, email marketing and other campaign activities. This enables clients to work with one experienced partner across the entire marketing execution process. Whether the objective is to increase brand awareness, generate leads, support channel partners or drive sales, Arvato Marketing Services develops and executes media strategies designed to deliver measurable results.Compétences en Planification médias (6) Planification médiaAchat mediaCoordination marketingMarketing opérationnelPlanification et achat médiasAchat print media
En savoir plus sur Planification médiasDescription Arvato Marketing Services is a dedicated business unit within the Arvato Group, specializing in partner marketing, media buying and marketing execution. For international brands, we provide end-to-end print management, coordinating everything from creative production and print procurement to personalization, logistics and delivery. Our print management expertise enables large international organizations to centralize and streamline complex print operations. We manage the complete process and coordinate clients, creative agencies, printers, suppliers and logistics partners to ensure that every production is delivered on time, within budget and to the required quality standards. From business cards, brochures and sales materials to personalized direct mail, promotional materials and retail communications, we manage a wide range of print projects. Our experience with both B2B and B2C brands allows us to handle high-volume and highly personalized campaigns across multiple markets. Arvato's marketing professionals already coordinate graphic productions ranging from commercial print to complex direct-mail campaigns. For international companies, one of the key advantages is the ability to consolidate suppliers and processes. Instead of managing multiple printers, agencies and production partners across different countries, clients can rely on Arvato Marketing Services as a central point of contact. This creates greater control over costs, quality, timelines and brand consistency. Print management also seamlessly connects with our wider marketing execution capabilities. We can combine print production with direct marketing, media campaigns, partner marketing, events, fulfillment and other customer communications, creating an integrated approach to campaign execution. Our clients are primarily international B2B and B2C brands, particularly organizations with complex marketing operations, multiple markets and large volumes of marketing materials. For these organizations, Arvato Marketing Services provides the expertise, international network and operational capabilities needed to make print marketing more efficient, scalable and effective.Compétences en Print (7) PrintCommunication printPublicité de design graphiquepublicité impriméeAchat print mediaImpression personnaliséeDesign d'impression
En savoir plus sur PrintDescription Arvato Marketing Services manages more than 50 corporate events each year, ranging from small sales meetings and partner events to large international conferences, incentive trips and customer events. As part of our marketing execution and partner marketing services, we manage the entire event process, from planning and venue selection to registration, travel arrangements, logistics and on-site management. For international events, we coordinate everything from flights, hotels and transfers to passport checks and other travel requirements. We also manage invitations, attendee communication, registration and on-site support, ensuring that all stakeholders have the right information at the right time. We also ensure that events and related communications are delivered in line with the client's brand guidelines, corporate identity and compliance requirements. This is particularly important for international programs involving multiple markets, agencies, suppliers and local teams, where consistency and adherence to internal policies can become more complex. A key part of our event management is the accurate recording of activities, costs and results. We provide structured reporting on attendance, budgets, suppliers and other relevant KPIs, giving marketing teams a clear overview of how their event budgets have been spent and what has been achieved. This information can be used to evaluate individual events, improve future programs and report marketing investments internally. With multiple clients, partners, speakers, suppliers and attendees often involved, corporate events can quickly become complex. Arvato Marketing Services takes care of the operational coordination, bringing all these elements together and providing clients with a single partner for the execution, administration and reporting of their events.Compétences en Evénementiel (7) Planification d'événements d'entrepriseGestion d'évènementsOrganisation d'événementsPlanification d'événementsGestion complète d'événementsGestion d'événements internationauxGestion des événements professionnels
En savoir plus sur EvénementielDescription Arvato Marketing Services is particularly experienced in managing complex marketing programs involving multiple stakeholders, markets, partners or business units. This can include organizations with marketing teams across several countries, large partner networks that need to be activated and managed, or complex organizations and industries with specific requirements and processes. Our services include: • Partner marketing and channel activation • Incentive programs and sales promotions • Partner engagement programs and communities • Marketing portals and digital platforms • CRM management and database services • Campaign development and execution • Media planning and media buying • Print and marketing materials management • Events and corporate events • Sales and marketing reporting and performance insights • B2B lead generation through online marketing, email, LinkedIn and telemarketing • Marketing operations and campaign support From strategy and campaign development to execution, administration and reporting, Arvato Marketing Services manages the operational side of marketing programs and helps clients connect marketing and sales activities and turn them into measurable results.Compétences en Marketing (12) Génération de leads B2BGénération de leadsMarketingTéléventeMarketing sur LinkedInCoordination marketingMarketing opérationnelMarketing d'entrepriseProspection de leadsMarketing de vente+2Projet en Marketing (1) Client en Marketing (1) VodafoneZiggoTélécommunications | national
En savoir plus sur Marketing
Équipe
45 membres dans l'équipe de Arvato Marketing Services
HistoireBased in Abcoude, Arvato Marketing Services is a specialized business unit within Arvato and part of Bertelsmann. With an international team of marketing experts, we help leading B2B and B2C brands execute partner marketing, media buying, print management and marketing campaigns across Europe.
Avis clients
Pas de recommendation pour Arvato Marketing Services pour le moment
Vous avez travaillé avec Arvato Marketing Services?
Partagez votre expérience avec nous.
Écrire un avis
Contact
Coordonnées de Arvato Marketing Services
Détails
- Siège socialHollandse Kade 4, 1391 JD Abcoude, Netherlands