Bob's Your Uncle
Bob’s Your Uncle est une agence de publicité de Toronto pour des marques réfléchies de produits alimentaires, de boissons et de style de vie. Notre agence à service complet offre du marketing numérique et social, de la conception d’identité, de la planification médiatique et plus encore.
20 personnes dans leur équipe
Parle Anglais
2 projets dans leur portefeuilleMembre Sortlist depuis 2022
3 prix décernésAucun avis client pour le momentSoyez le premier à écrire un
Services
6 services offerts par Bob's Your Uncle
Description Digital Strategy Digital isn’t a channel. It’s the arena. At Bob’s Your Uncle, we design digital strategies that give challenger brands structural advantage — especially in food & beverage and CPG. We don’t begin with platforms or tactics. We begin with positioning. Our digital strategies are built around: • A clear category enemy • An asymmetric truth competitors can’t copy • A bold creative platform engineered to scale digitally From there, we architect the full ecosystem — how your brand shows up, converts, builds community, and compounds momentum online. Our work includes: – Digital brand and growth strategy – Full-funnel architecture (awareness to conversion) – Content and platform strategy – Paid and performance integration – E-commerce and retail integration – Data and analytics frameworks – Innovation and digital roadmap planning We don’t do “digital for digital’s sake.” We design systems that accelerate sales velocity, strengthen brand equity, and future-proof competitive advantage. Because in a digital world, the brands that win aren’t louder. They’re sharper.Compétences en Stratégie digitale (12) Digital TransformationDigital CampaignDigital Media MarketingConseil StratégiqueDigital Marketing StrategyDigital InnovationDigital TransitionDigital InnovationMarketing StrategyIntegrated Digital Marketing+2
En savoir plus sur Stratégie digitaleDescription Branding & Positioning Most brands don’t have a marketing problem. They have a positioning problem. At Bob’s Your Uncle, we help challenger brands become category leaders by defining what they stand for — and what they stand against. Our approach is built on three principles: • Redefine the enemy in the category • Claim an asymmetric truth competitors can’t copy • Make a bold strategic choice that changes the game We work primarily with food & beverage and CPG brands ready to move from relevance to dominance. Our capabilities include: – Brand strategy and positioning – Category and competitive analysis – Target audience definition – Brand architecture – Naming and verbal identity – Messaging frameworks – Visual identity systems – Brand guidelines and rollout We don’t create brands that “look nice.” We build brands with teeth — clear, differentiated, and built to scale across retail, digital, and culture. Because before you advertise louder, you need to mean something sharper. That’s how challengers become kings.Compétences en Image de marque & branding (30) BrandingBrand PositioningNamingBrand ArchitectureCorporate IdentityVisual IdentityBrand IdentityBrand DevelopmentOnline BrandingDigital Branding+20Projet en Image de marque & branding (1) Client en Image de marque & branding (1) Mike's Hard LemonadeBoissons | national
En savoir plus sur Image de marque & brandingDescription Advertising Advertising isn’t content. It’s a commercial weapon. At Bob’s Your Uncle, we build advertising platforms that give challenger brands unfair advantage — especially in food & beverage and CPG. We don’t start with channels. We start with positioning. Every campaign is built on: • A sharp category enemy • An asymmetric truth competitors can’t copy • A bold creative platform built to scale From there, we develop integrated campaigns across TV, digital, social, OOH, retail, and performance media — designed to drive sales velocity, distribution growth, and brand authority. Our capabilities include: – Brand and campaign strategy – Integrated creative development – TV, video and digital advertising – Retail and POS activation – OOH and traditional media – Social and performance integration – Production and rollout We measure advertising the way business leaders do — not just in impressions, but in momentum. Because the goal isn’t awareness. It’s turning challenger brands into category kings.Compétences en Publicité (13) Full-ServiceBrandingBrand AdvertisingMarketing StrategySocial Media MarketingTravel MarketingConsumer MarketingAdvertisingDisplay AdvertisingOnline Video Advertising+3Projets en Publicité (2) Clients en Publicité (2) GardeinAlimentaire | nationalMike's Hard LemonadeBoissons | national
En savoir plus sur PublicitéDescription Content Strategy Content without positioning is noise. At Bob’s Your Uncle, we don’t create content to “stay active.” We design content ecosystems that amplify a sharp brand platform and drive commercial momentum. For challenger brands in food & beverage and CPG, content isn’t filler — it’s fuel. Our approach starts with: • A clearly defined category enemy • An asymmetric brand truth • A creative platform strong enough to generate ideas for years From there, we build a content architecture that supports awareness, engagement, and conversion — across social, digital, retail, and owned channels. Our work includes: – Brand-led content strategy – Social content frameworks – Campaign content systems – Editorial direction and storytelling – Influencer and creator integration – Performance-aligned content planning – Measurement and optimization We don’t create posts. We create sustained narrative pressure that builds relevance, authority, and sales velocity. Because content isn’t about feeding the algorithm. It’s about building a brand people choose.Compétences en Stratégie de contenu (7) StorytellingShareable ContentSocial Content StrategyBlogging StrategyMarketing StrategyContent AdvertisingTarget Audience Definition
En savoir plus sur Stratégie de contenuDescription Influencer Marketing Influencers don’t build brands. Ideas do. At Bob’s Your Uncle, we don’t “hire creators.” We build influence around a sharp strategic platform — then activate the right voices to amplify it. Our approach is built for challenger brands in food & beverage and CPG who want more than impressions. They want momentum. We start with: • A culturally sharp brand position • A clear enemy and asymmetric truth • A bold, ownable creative platform Then we identify creators who don’t just have followers — they have relevance, credibility, and cultural pull within your category. We manage: – Influencer strategy & selection (nano to macro) – Creative concept development – Creator recruitment & negotiation – Content production & approvals – Campaign monitoring & optimization – Performance reporting tied to real business metrics No vanity metrics. No random seeding. Just strategic influence that moves sales velocity, brand perception, and cultural authority. Because the goal isn’t engagement. It’s turning challenger brands into category kings.Compétences en Marketing d'influence (16) InfluencerSocial Media InfluencerInstagram InfluencerNano InfluencersInfluencer RecruitmentMacro influencersInfluencer StrategyInfluencer affiliationYoutube InfluencersTiktok Influencers+6Projet en Marketing d'influence (1) Client en Marketing d'influence (1) GardeinAlimentaire | national
En savoir plus sur Marketing d'influenceDescription Aucune description n'est fournie pour ce service.
Projet en Publicité Extérieure (1) Client en Publicité Extérieure (1) GardeinAlimentaire | national
En savoir plus sur Publicité Extérieure
Équipe
20 membres dans l'équipe de Bob's Your Uncle
HistoireIndependent Toronto creative agency helping challenger food & beverage and CPG brands become category leaders.
We build sharp positioning, bold platforms, and integrated campaigns that drive sales velocity, distribution growth, and long-term brand equity.
Récompenses
Bob's Your Uncle a été récompensé 3 fois
The Mighty List2026-02-01
Fast Company World Changing Ideas2021-02-01
Most Effective Influencer Campaign On a Small Budget2023-02-01
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Contact
Coordonnées de Bob's Your Uncle
Détails
- Siège socialToronto, ON, Canada