Labbrand
80 personnes dans leur équipe
Parle Allemand, Anglais, Chinois, Danois, Espagnol... Voir plus
44 projets dans leur portefeuille Travaille à distance à travers le monde
Membre Sortlist depuis 2018
Fondée en 2005
27 prix décernésServices
16 services offerts par Labbrand
Description We offer a unique research solution suite (cultural, qualitative and quantitative) that creates strong foundation for innovation, brand experience and management. We ensure to deliver the value of research.
We develop clear and actionable strategies that translate into business and brand equity growth.
We provide comprehensive Verbal services for brands to achieve most optimal and attractive solutions for effective brand impact. We guarantee the name is safe to use, registrable and ownable.
Our designers engage effectively with stakeholders and brands, going beyond expectations with passion to ultimately create impact through design.Compétences en Image de marque & branding (20) Brand PositioningNamingBrand ArchitectureVerbal IdentityBrand StrategyBrand GuidelinesBrand BookBrand IdentityBrand ContentBrand Development+10Projets en Image de marque & branding (30) Avis client en Image de marque & branding (1) Lu LiuClients en Image de marque & branding (30) BluephaPharmaceutique et BiotechHiltonVoyage et LoisirsDiorBeautéShopifyE-commerce
En savoir plus sur Image de marque & brandingDescription Labbrand’s packaging design solutions go beyond visuals—we craft brand-driven, culturally relevant designs that stand out on shelf and connect with consumers. From single SKU to full portfolio design strategy, we deliver impactful, expandable, and consistent packaging that strengthens brand perception, drives product innovation, and enhances consumer experience.Compétences en Packaging (10) Non-food PackagingBeverage PackagingPackaging LabelsCreative PackagingPackaging DesignBranding PositioningRetail PackagingCustom PackagingProduct PackagingFood PackagingProjets en Packaging (3) Avis client en Packaging (1) RONALD DRIEDUITEClients en Packaging (3) The Coca Cola CompanyBoissonsDodieProduits ménagersPetit BateauAccessoires & vêtements
En savoir plus sur PackagingDescription We help brands unlock growth through data-led, future-ready digital strategies that align business objectives with customer needs. Our digital strategy services encompass transformation roadmaps, brand positioning, and go-to-market planning—powered by deep digital insights and marketing research. With proven expertise in digital transformation, branding, and innovation prototyping, we design actionable strategies that connect the dots between your brand, technology, and audience. Whether you're launching a new offering or recalibrating your digital presence, we deliver tailored solutions that accelerate decision-making and drive measurable impact across channels. From C-suite alignment to agile execution, we act as a strategic partner focused on long-term brand value and digital excellence.Compétences en Stratégie digitale (9) Digital TransformationDigital StrategyDigital BrandingDigital RoadmapMarketing ResearchDigital Innovation Labs & PrototypingDigital Brand ManagementDigital InsightsDigital Asset ManagementProjets en Stratégie digitale (5) Clients en Stratégie digitale (5) Harley-DavidsonAutomobileFour SeasonsVoyage et LoisirsETROAccessoires & vêtements | internationalShopifyE-commerce
En savoir plus sur Stratégie digitaleDescription Our advertising service merges strategic creativity with media precision to deliver performance-driven campaigns across digital, social, programmatic, and traditional channels. From brand campaigns to direct-response advertising, we develop audience-centric messaging backed by analytics and A/B testing to maximize ROI. Clients trust us to align ad strategy with brand and business goals—whether that’s driving awareness, acquisition, or conversion.Compétences en Publicité (15) Graphic AdvertisingLocation Based AdvertisingAdvertising PitchMulti Channel AdvertisingSmall Business AdvertisingB2B AdvertisingDigital Media AdvertisingExternal AdvertisingTraditional AdvertisingWeb Advertising+5Projets en Publicité (3) Clients en Publicité (3) KidslandVente au détailAlipayLogiciels et services informatiquesHiltonHôpitaux et Santé
En savoir plus sur PublicitéDescription Our Web Application service empowers businesses to design, develop, and deploy scalable digital platforms with speed and precision. From early-stage prototyping and UI/UX design to full-stack development, CI/CD integration, and DevOps automation, we offer end-to-end capabilities tailored to your product and infrastructure needs. We specialize in building progressive web apps, enterprise dashboards, and data-driven platforms that are secure, responsive, and built for long-term growth. With deep expertise in software architecture, testing, and agile delivery, we help startups and enterprises alike bring complex digital products to market faster—without compromising on quality or scalability. Ideal for companies seeking a development partner who understands both the code and the business logic behind web innovation.Compétences en Application web (8) Web PrototypingQuality AssuranceFull Stack DevelopmentCI IntegrationSoftware ArchitecturePrototype DevelopmentDevOps AutomationDevOps ImplementationProjets en Application web (3) Clients en Application web (3) ETROAccessoires & vêtements | internationalFliggyVoyage et LoisirsShopifyE-commerce
En savoir plus sur Application webDescription Labbrand is a global brand innovation agency; we strategically guide our client partners in their innovation journey from insights gathering to strategic implications and creative implementation. Stemming from our unique in-house research capabilities, we identify customer-centric insights and transform them into business growth opportunities and brand strategies.
What sets Labbrand apart is our brand-led approach to innovation: we support our client’s growth strategies with a human-centric approach turning ideas into an innovative product or service brand that resonates with target customers and end consumers.
As a global agency headquartered in Shanghai, we are uniquely positioned in the most dynamic place for innovation and speed into market.Compétences en Innovation (7) Customer Pains DiscoveryDigital Signature WorkflowSensory MarketingLeadership TrainingInnovation ManagementGlobal InnovationDisruptive InnovationProjets en Innovation (8) Clients en Innovation (8) ETROAccessoires & vêtements | internationalHarley-DavidsonAutomobileChunyueAlimentaire | nationalHiltonVoyage et Loisirs
En savoir plus sur InnovationDescription At Labbrand, a world-renowned market research agency, we are strategic guides in addition to being skilled data analysts. Our team of semiologists, qualitativists, quantitativists, ethnographers, sociologists work hand in hand with brand strategists, advertisers, designers, and digital experts to output strategic insights that serve as the foundation for brand innovation.
We dive deep into consumer insights, market trends, and cultural analysis to provide our clients with insights for brand Innovation, brand experience and brand management.Compétences en Étude de marché (2) Market ExpansionConsumer MarketingProjets en Étude de marché (11) Clients en Étude de marché (11) LancômeBeautéClub Med JoyviewVoyage et LoisirsUnileverVente au détailETROAccessoires & vêtements | international
En savoir plus sur Étude de marchéDescription Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact.
Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market.Compétences en Identité Graphique (1) Identity DesignProjets en Identité Graphique (3) Clients en Identité Graphique (3) FliggyVoyage et LoisirsKidslandVente au détailClub Med JoyviewVoyage et Loisirs
En savoir plus sur Identité GraphiqueDescription We craft data-driven content strategies that align brand voice with business goals—ensuring every asset drives measurable impact across the funnel. From audience segmentation and SEO content planning to channel mapping and editorial governance, our team builds scalable content ecosystems tailored to your market, industry, and growth stage. Whether you're launching a new brand, entering new regions, or looking to increase organic visibility and engagement, we develop actionable content roadmaps that integrate performance insights, keyword intelligence, and storytelling craft to elevate relevance and ROI. Our content strategies power everything from campaign messaging and website architecture to thought leadership and always-on content engines.Compétences en Stratégie de contenu (8) Target Audience DefinitionMultilingual ContentSpecification WritingSocial Content StrategyShareable ContentStorytellingContent AdvertisingBlogging StrategyProjets en Stratégie de contenu (8) Clients en Stratégie de contenu (8) Hilton Maldives Amingiri Resort & SpaVoyage et LoisirsLogitechMatériel et Equipement ITMytheresaLuxe et JoaillerieClub Med JoyviewVoyage et Loisirs
En savoir plus sur Stratégie de contenuDescription We select the most suitable media platforms for the brand’s communication campaigns and plan the allocation of communication budgets across different media channels to maximize the brand's reach and impact. From strategy to execution, our target audience insight, channel strategy and performance tracking put ROI at the core of our creative solution.
We manage the brand's social media presence across various platforms, including WeChat, Weibo, RED, TikTok, and Instagram. Our services encompass developing tailored social media strategies, crafting content, scheduling and publishing posts, engaging with the audience, and monitoring social media performance. The aim is to build a strong online community, increase brand awareness, and foster customer engagement.Compétences en Réseaux sociaux (9) Social Media ConsultingSocial Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media GrowthSM AnalyticsSocial Media TrainingSocial Media PlanningSocial Media Video ProductionProjets en Réseaux sociaux (3) Clients en Réseaux sociaux (3) BluephaPharmaceutique et BiotechPetit BateauAccessoires & vêtementsETROAccessoires & vêtements | international
En savoir plus sur Réseaux sociaux
Équipe
80 membres dans l'équipe de Labbrand
HistoireLabbrand was founded in 2005 by Vladimir Djurovic in Shanghai, China, with an aspiring belief that branding has a positive power. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact.
Récompenses
Labbrand a été récompensé 27 fois
Labbrand Best Luxury Brand Experience Consultancy in Southeast Asia 20242024-8-1
XCMG Construction Machinery Co., Ltd. and LABBRAND 2022 Transform Awards Asia silver award2022-11-1Best localization of an international brand
Petit Bateau and MADJOR 2022 Transform Awards Asia gold award2022-11-1Best localisation of an international brand
2022 Transform Awards Asia gold award Lanvin Group and Labbrand2022-11-1Best brand evolution (corporate)
2022 Transform Awards Asia Gold Award Nespresso and Labbrand2022-11-1Best naming strategy
Crocs and Labbrand 2020 Transform Awards Asia gold award2020-11-1Best use of copy style or tone of voice
Rheinmetall 2020 Transform Awards Asia gold award2020-11-1Best visual identity from the industrial and basic materials sector
VOYAH Automobile Technology Transform Awards Asia gold2020-11-1Best visual identity from the engineering and manufacturing sector
2018 Coca-Cola and Labbrand Transform Awards APAC gold award2018-11-1Best use of a visual property
Délifrance Transform Awards APAC gold awards Best naming strategy2017-11-1Best naming strategy
2017 Fliggy and Labbrand Transform Awards APAC gold award2017-10-1Best visual identity in the travel, leisure and tourism sector
AXENT - Transform Awards APAC gold award2016-11-1Best brand development project to reflect changed mission/values/positioning
Thomas Cook Transform Awards APAC gold award2016-11-1Best naming strategy
Thomas Cook Transform Awards APAC gold award2016-11-1Best localisation of an international brand
Transform Awards APAC gold award NEQTA Hotels2015-11-1Best Visual Identity from the Travel & Leisure Sector
Melia Hotels International Transform Awards GOLD award2015-11-1Best Implementation of a Brand Development Project
2014 Transform Awards APAC gold Legrand and Labbrand2014-1-1
Top Branding Agency2015-4-1
London International Advertising Awards 20162016-6-1
2013 Agency of the Year winners: Greater China2013-12-1
BEST LOCALIZATION OF AN INTERNATIONAL BRAND2024-2-1
Thomas Cook x Labbrand: LIA Bronze Verbal Identity2016-11-1
Best Luxury Branding Consultancy in Southeast Asia2025-2-1
iF Design Award2021-4-1Packaging Category
Red Dot Award2021-8-1Brands & Communication Design
Transform Award Asia Pacific2022-11-1Gold - Best Brand Evolution (Corporate)
Transform Award Aisa Pacific2023-11-1Gold - Best Localization of an International Brand
Avis clients
2 Avis clients pour Labbrand
5/5
(2 avis clients)
RD
RONALD DRIEDUITEGeneral Manager chez Lotus Bakeries
ServicePackaging
SecteurAlimentaire
Équipe1001 - 5000
We worked with Labbrand on a consumer research testing our evolving packaging, Labbrand also created the Chinese name of Lotus and of the Biscoff biscuit product. I have great memories of our collaboration, we progressed smoothly through project milestones, building insights and actionable recommendations along the way. Looking at a new product introduction we will be working again with Labbrand!
LL
Lu LiuMarketing Director chez MADJOR
ServiceImage de marque & branding
Quel était l'objectif de votre collaboration ?We need a professional branding agency to help organize brand development structure
Qu'avez-vous le plus apprécié pendant votre collaboration ?Labbrand had a clear path to achieve the goal
Lu Liu recommande cette agence
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Contact
Coordonnées de Labbrand
Détails
- Siège socialLabbrand China Consulting, Putuo, China
- Paya Lebar Link, LABBRAND - A Global Branding Agency (Singapore), Singapore
- Labbrand, Broadway, New York, NY, USA