mep

We have a lot of experience building websites in diverse range of industries around Switzerland and Europe. We specialize in developing HTML/CSS/JS of any difficulty and complexity, we also develop WordPress based websites that are easy to maintain and allow the content to be updated by the client. We have an experience developing and supporting e-commerce solutions for various clients in Switzerland, Germany and USA. We advice our clients from the very beginning of the project and help them develop a strategy that will allow for the future growth of their business.

Our work on the brand can be structured into 3 parts: Marketing, Strategy and Creative. We start with developing a Marketing Platform of the brand. This includes cabinet/real marketing research, analysis of key competitors and their communications. We analyze your brand's target audience, defining it's barriers, motives and expectations. When working on the positioning of the brand, we find the spot in consumers minds that we want to own by transferring brand's values and maximizing the value of the brand in the eyes of customers. The result of our work on the Marketing Platform will be a brand pyramid, a one page document that structures all of the finding and can be used for all the further communications of the brand. Development of the Communication Platform of the brand. Creation of a Big Idea of a brand. Defining the values of a brand, structuring them into an understandable message that will resonate with a target audience. Development of a Key Message. Key message is a piece of information that will change the way brand's target audience currently thinks about its product/brand/category and helps a brand achieve its marketing goals. Development of the Creative Concept, based on the Key Message. Creative Concept is a visualisation of a Key Message. It is a base for all of the communications of a brand in different advertisement channels. Development of the tone and brand character. This part defines the personality of a brand and the tone of voice that is used across communications. The tone of voice means not only what advertisements say about the brand, but how they are said. Creative platform of a brand Taking the key visual and evolving it into different communication channels.