Operad
Smart Online Marketing
Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI. 25 personnes dans leur équipe
Parle Hébreu, Anglais
13 projets dans leur portefeuille Travaille à distance à travers le monde
Membre Sortlist depuis 2021
Fondée en 2008
2 prix décernésServices
14 services offerts par Operad
Description RESEARCH & STRATEGY • Thorough market research based on The client’s market, products, services and expertise o Competitor analysis (direct and indirect) o Relevant search result features & search platforms o Trends & seasonality analysis around The client’s core terms o Using Google Search Ads PPC data (if available) o Analyzing audience pain points vs The client’s USPs o Benchmarking visibility in search results for branded search terms • Thorough KW & topic research – decided together based on strategy and marketing needs o Demand volume around each selected topic o Identifying and segmenting user needs o Mapping all common questions around each topic cluster o Analyzing user intent types o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads • Defining an impactful organic strategy based on the research o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.) o Defining visibility targeting - features and platforms • Deciding on a number of topics and sub-topics (cluster content) • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters. TOPIC CLUSTERS • Existing content audit o Mapping all existing content - what do we already have o Where is it located on the website – structure, hierarchy o How well it performs – rankings, traffic, contribution to conversions o Which user intent it addresses o What are we missing to complete the selected cluster o Technical - cannibalization, duplications , crawling & indexing • Creating detailed user intent-based content briefs (according to the agreed content plan) o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side) o Elaborated explanations for each topic and sub-topic o Merging existing content and redirecting old content o Removing redundant content o Guiding the writers based on the findings o Defining an internal and external linking strategy o On-page optimization o Rich content recommendations (visuals, infographics, charts, videos) • Content QA o Operad to get the materials from The client’s in-house /external writers o Reviewing and improvement iterations based on need o Repeat until ready to go live o QA for live version (crawling, indexing, on-page optimization) • Reporting o Data studio dashboard, divided by topic o KW monitoring injected to GDS • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc. o Social media recommendations o Forums (Reddit, Quora) o Company newsletter o Anywhere The client’s target audience is located and we have access to • Iterations & Improvements o What didn’t work - why o What did work - how can we leverage it o Improve our footprint on rich results o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement o QA, performance tracking, rinse and repeat TECHNICAL HEALTH & INFRASTRUCTURE: • Serving & rendering tests and recommendations • Crawling & indexing management: o Robots.txt o URL parameters management o Duplication management o Pagination management o Sitemaps • Recovering external links to non-existent or error pages • Improving site speed & Core Web Vitals • Mobile compatibility testing & recommendations INFORMATION ARCHITECTURE & WEBSITE HIERARCHY • Categorization, based on research findings & Strategy: o Category refinement o New category opportunities • Develop the information architecture for the site: o Navigation menus o Sub-categorization o Internal linking strategy • Page structure for each page type (Category, service, content etc.) • Manage content topic-sub-topic relationships • Manage category-service relationship • Manage hierarchy signals (breadcrumbs etc.) accordingly ON-PAGE & SERP VISIBILITY: • META data optimization based on research • Recommendations for image & video optimization (Google Images, YouTube) • Headings and content guidelines • Service page optimization for featured snippets in SERP • Structured data implementation for better visibility in SERP • Optimizing brand visibility in SERP MONITORING: • META data updates to maximize CTR according to performance • New sections / pages opportunity monitoring • Server responses monitoring • Overall technical health monitoring and management MONTHLY REPORTING: • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues • Performance measurement based on predefined KPIs, decided along with The clientCompétences en Référencement naturel (16) Référencement naturel (SEO)InfographieSeo localRéférencement mobileRéférencement on-siteAnalyse SEOSEO techniqueXingYouTube adsPPC+6Projets en Référencement naturel (12) Clients en Référencement naturel (4) Western DigitalMatériel et Equipement IT | internationalTaboolaMarketing & Publicité | internationalWixMarketing & Publicité | internationalKeterVente au détail | international
En savoir plus sur Référencement naturelDescription The service includes • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.) • Campaigns' concept & setup on the following platforms: o Google Ads o Facebook ads (including Instagram) o Native ad platforms (Taboola, OutBrain) o Any Other paid platform needed and agreed upon with the client • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc. • Reporting: o Daily automatic performance Dashboard o Monthly Report with activity summary and action items for following activity.Compétences en Publicité en ligne (10) Publicité nativeAnnonces FacebookInstagram adsNumériquela publicité en ligneContenu en lignePrésence en ligneVente en ligneSEO en lignevidéo en ligneProjets en Publicité en ligne (11) Avis client en Publicité en ligne (1) Ido BrachaClients en Publicité en ligne (4) TaboolaMarketing & Publicité | internationalRoyal CaribianVoyage et Loisirs | internationalKeterVente au détail | internationalMaytronicsVente au détail | international
En savoir plus sur Publicité en ligneDescription Aucune description n'est fournie pour ce service.
Compétences en Stratégie de contenu (3) Rédaction webContenu publicitaireContenu en ligneProjets en Stratégie de contenu (12) Clients en Stratégie de contenu (4) Western DigitalMatériel et Equipement IT | internationalTaboolaMarketing & Publicité | internationalWixMarketing & Publicité | internationalKeterVente au détail | international
En savoir plus sur Stratégie de contenuDescription Aucune description n'est fournie pour ce service.
Compétences en Data Consulting (2) Data miningAnalyse des donnéesProjets en Data Consulting (13) Clients en Data Consulting (4) Western DigitalMatériel et Equipement IT | internationalTaboolaMarketing & Publicité | internationalRoyal CaribianVoyage et Loisirs | internationalWixMarketing & Publicité | international
En savoir plus sur Data ConsultingDescription Aucune description n'est fournie pour ce service.
Compétences en E-commerce (4) E-commerceE-commerce B2BMarketing E-CommerceSEO e-commerceProjets en E-commerce (10) Clients en E-commerce (4) Royal CaribianVoyage et Loisirs | internationalKeterVente au détail | internationalMaytronicsVente au détail | internationalWomen's Health NetworkHôpitaux et Santé | international
En savoir plus sur E-commerceDescription Aucune description n'est fournie pour ce service.
Projets en Web analytique/Big data (5) Clients en Web analytique/Big data (4) TaboolaMarketing & Publicité | internationalKeterVente au détail | internationalMaytronicsVente au détail | internationalYves RocherE-commerce | national
En savoir plus sur Web analytique/Big dataDescription Aucune description n'est fournie pour ce service.
Compétences en Stratégie digitale (3) CROMarketing data drivenMarketing onlineProjets en Stratégie digitale (6) Clients en Stratégie digitale (4) TaboolaMarketing & Publicité | internationalRoyal CaribianVoyage et Loisirs | internationalKeterVente au détail | internationalMaytronicsVente au détail | international
En savoir plus sur Stratégie digitaleDescription Aucune description n'est fournie pour ce service.
Compétences en Publicité (1) Marketing de RechercheProjets en Publicité (2) Clients en Publicité (2) KeterVente au détail | internationalMaytronicsVente au détail | international
En savoir plus sur PublicitéDescription Aucune description n'est fournie pour ce service.
Projets en Planification médias (2) Clients en Planification médias (2) KeterVente au détail | internationalMaytronicsVente au détail | international
En savoir plus sur Planification médiasDescription Aucune description n'est fournie pour ce service.
Compétences en Application web (1) Rédaction web
En savoir plus sur Application web
Équipe
25 membres dans l'équipe de Operad
HistoireWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide.
We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy.
We see ourselves as partners,
not just service providers.
We make sure we understand yo
Récompenses
Operad a été récompensé 2 fois
Facebook Partner2017-01-01
Google Partner2012-12-31
Avis clients
5 Avis clients pour Operad
5/5
(5 avis clients)
IB
Ido BrachaData & Analytics Manager chez Pelephone Communications
ServicePublicité en ligne
Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.
TM
Tanya MishlovskiGlobal Digital Manager chez Maytronics
Internal stakeholders are pleased with Operad’s contributions to the project, noting their satisfaction with the results. Throughout the project, the team has been dedicated to providing solutions, going above and beyond to deliver.
OP
Orr PelessDigital Marketing Manager chez Start-Up Nation Central
Operad is a reliable and trustworthy partner that gives sound advice even if it hurts them financially. Their professionalism and dedication are impressive. They constantly ask questions to ensure the project’s long-term success. Ultimately, their team is personable, talented, and communicative.
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Contact
Coordonnées de Operad
Détails
- Siège socialSoncino St 16, Tel Aviv-Yafo, Israel