Optima Design
Nous créons des marques auxquelles les gens croient.
Nous créons des marques auxquelles les gens croient. Depuis 1995, Optima s'est associée à des organisations pour créer des marques qui inspirent confiance, bâtissent la crédibilité et génèrent une croissance mesurable. Basée dans la ville historique de Lincoln, nous travaillons avec des entreprises au Royaume-Uni et dans le monde entier, réunissant stratégie de marque, conception graphique, conception et développement de sites Web, SEO et marketing numérique sous un même toit. Chaque organisation est différente, c'est pourquoi chaque projet commence par une écoute attentive. Nous prenons le temps de comprendre vos ambitions, votre public et les défis auxquels vous êtes confronté avant de développer des solutions basées sur vos objectifs, et non sur des suppositions. En combinant réflexion stratégique, créativité et expertise technique, nous créons des expériences de marque connectées qui renforcent les réputations, engagent les publics et offrent des résultats durables. Au cours des trois dernières décennies, nous avons travaillé avec des entreprises locales ambitieuses, des organisations nationales, des organisations caritatives, des ONG internationales et des organismes gouvernementaux, en établissant des partenariats à long terme basés sur la confiance, la collaboration et le succès mesurable. Que nous créions une nouvelle marque, développions un site Web performant, améliorions la visibilité dans les moteurs de recherche ou livrions des campagnes marketing intégrées, tout ce que nous faisons est motivé par une simple conviction : un excellent travail commence par la compréhension de votre organisation et se termine par des résultats qui font une réelle différence. 28 personnes dans leur équipe
Parle Anglais
4 projets dans leur portefeuille Travaille à distance à travers le monde
Membre Sortlist depuis 2022
Fondée en 1995
3 prix décernésAucun avis client pour le momentSoyez le premier à écrire un
Services
26 services offerts par Optima Design
Description A successful ecommerce website does more than process orders. It creates a seamless shopping experience, helps customers find the right products and turns visitors into loyal customers. From the first click to the final checkout, every interaction should build confidence in your brand and make buying easy. At Optima, we design and develop ecommerce websites that combine outstanding user experience with strong technical performance and search visibility. Whether you're launching a new online store or improving an existing one, we create scalable ecommerce solutions that are easy to manage, optimised for every device and built to support long-term growth. Alongside development, our ecommerce SEO strategies improve product and category visibility, strengthen technical foundations and help more customers discover your business through both traditional and AI-driven search. Every ecommerce project is shaped around your products, your customers and your commercial objectives. By bringing together web development, SEO and digital marketing under one roof, we create online stores that not only look great but attract the right audience, increase conversions and support sustainable business growth.Compétences en E-commerce (18) E-commerceConsultant e-commerceDéveloppement e-commerceHébergement e-commerceRéférencement naturel site e-commerceDéveloppement site e-commerceE-commercesolutions de commerce électroniqueDesign site e-commerceHébergement de commerce en ligne+8
En savoir plus sur E-commerceDescription Great digital experiences don't happen by accident. They are carefully designed around the people using them. By combining ergonomics, user interface (UI) design and user experience (UX) design, we create intuitive, accessible and engaging digital experiences that help users achieve their goals with confidence. At Optima, we put your users at the heart of every project. We take the time to understand how people interact with your website, application or digital product, using research, insight and best practice to shape experiences that are simple to navigate, visually engaging and easy to use. From user journeys, wireframes and interface design to accessibility, usability testing and interaction design, every decision is made with the end user in mind. Good UX is good for business. A well-designed digital experience encourages engagement, improves accessibility, increases conversions and builds trust in your organisation. By combining UX, UI, web development and SEO, we create digital experiences that not only look great but perform seamlessly across every device and deliver meaningful results for both your users and your organisation.Compétences en Ergonomie (UX/UI) (20) Ergonomie (UX/UI)Optimisation de l'expérience utilisateurOptimisation UXUX DesignUX/UIRecherche UXergonomie UX UIDesign d'interactionUI designUI UX+10Projet en Ergonomie (UX/UI) (1) Client en Ergonomie (UX/UI) (1) Batemans BreweryBoissons | national
En savoir plus sur Ergonomie (UX/UI)Description Your visual identity is more than a logo. It's how your organisation is recognised, remembered and understood across every interaction. A strong graphic identity creates consistency, builds trust and gives people confidence in your brand, wherever they encounter it. At Optima, we create distinctive visual identities that reflect who you are and what you stand for. From logos, colour palettes and typography to imagery, iconography and brand guidelines, every element is carefully considered to create a cohesive identity that works across print, digital and environmental applications. Whether you're launching a new organisation, refreshing an established brand or evolving your identity for the future, we create visual systems that are flexible, memorable and built to last. Every graphic identity is developed with your audience, your ambitions and your wider brand strategy in mind. The result is a visual identity that communicates with clarity, strengthens recognition and provides a consistent foundation for every touchpoint, helping your organisation stand out for all the right reasons.Compétences en Identité Graphique (22) Création graphiqueUnivers graphique de marqueIdentité de marqueImage de marqueCréation d'identité visuelleCorporate brandingDesign créatifCréation de logoIdentité visuelleDesign corporate+12Projets en Identité Graphique (3) Clients en Identité Graphique (3) Lincoln MuseumSans but lucratif | localFoodcleanBiens et services industriels | nationalInternational Diabetes Federation (IDF)Sans but lucratif | international
En savoir plus sur Identité GraphiqueDescription Search is constantly evolving, but the goal remains the same: helping the right people find your organisation at the right time. A successful SEO strategy is about more than improving rankings. It's about increasing visibility, building authority and creating sustainable growth across both traditional and AI-driven search. At Optima, we combine technical expertise, content strategy and data-driven insight to help organisations improve their online presence. From technical audits and on-page optimisation to local SEO, ecommerce SEO, content development and digital PR, every recommendation is built around your business objectives and designed to deliver long-term value, not short-term gains. We focus on creating strong technical foundations, producing helpful content and building the authority needed to compete in an increasingly competitive search landscape. Through clear reporting, measurable outcomes and continuous optimisation, we help organisations increase qualified traffic, strengthen their online presence and turn visibility into meaningful business growth.Compétences en Référencement naturel (21) Seo localAnalyse SEOAnalyse SEOOptimisation SEOStratégie SEOGoogle SEOMarketing de référencement internetSEO en ligneoptimisation des moteurs de recherche organiquesrecherche organique+11Projets en Référencement naturel (3) Clients en Référencement naturel (3) Batemans BreweryBoissons | nationalFoodcleanBiens et services industriels | nationalInternational Diabetes Federation (IDF)Sans but lucratif | international
En savoir plus sur Référencement naturelDescription Packaging is often the first physical interaction someone has with your brand. It needs to do more than protect a product. It should capture attention, communicate quality and create a memorable experience that encourages people to choose your product over the competition. At Optima, we create packaging that combines creativity with commercial thinking. Whether you're launching a new product, refreshing an existing range or extending your brand into new markets, we design packaging that reflects your identity, communicates clearly and stands out both on the shelf and online. Every design considers your audience, your product and the practical requirements of production, ensuring it performs as well as it looks. From concept development and artwork through to print-ready production, we work closely with you to create packaging that is distinctive, consistent and built around your wider brand. The result is packaging that strengthens recognition, builds trust and helps your products make a lasting impression where it matters most.Compétences en Packaging (18) Emballage graphiquePackagingemballage graphiqueÉtiquettes d'emballageEmballage pharmaceutiqueEmballage alimentaireEmballage créatifEmballage personnaliséEmballage de vente au détailEmballage de produit+8
En savoir plus sur PackagingDescription Successful digital marketing starts with a clear strategy. Without one, it's easy to invest time and budget into activity that looks busy but delivers little impact. At Optima, we help organisations make informed decisions, aligning digital activity with business objectives to create a clear path for sustainable growth. We work with you to understand your organisation, your audience, your competitors and the opportunities within your market. Using data, insight and experience, we develop digital strategies that prioritise the activity that will have the greatest impact, whether that's improving your website, strengthening your brand, increasing search visibility or delivering integrated marketing campaigns. Our strategies are practical, measurable and designed to evolve as your organisation grows. Rather than recommending every available channel, we focus on the right mix of activity to help you reach the right people, make better decisions and achieve meaningful, long-term results.Compétences en Stratégie digitale (21) Stratégie digitaleStratégie marketingMarketing onlineStratégie webStratégie médiaStratégie de médias sociauxConseil en digitalConseil en marketing numériqueCampagne digitaleStratégie digitale+11Projets en Stratégie digitale (3) Clients en Stratégie digitale (3) Batemans BreweryBoissons | nationalFoodcleanBiens et services industriels | nationalInternational Diabetes Federation (IDF)Sans but lucratif | international
En savoir plus sur Stratégie digitaleDescription Design shapes the way people experience your brand. Every brochure, website graphic, exhibition stand, social media campaign or annual report is an opportunity to communicate who you are and reinforce what you stand for. Our designers create clear, engaging and effective visual communications that support your wider brand and business objectives. From printed literature and packaging to digital campaigns, corporate publications, advertising and environmental graphics, we produce creative work that combines strategic thinking with exceptional attention to detail. We work closely with our clients throughout every project, ensuring every piece of design is purposeful, consistent and aligned with the wider brand. The result is creative that not only captures attention but communicates clearly, builds trust and leaves people with confidence in your organisation.Compétences en Design & graphisme (20) Création graphiqueBannière de publicitéDesign de panneaux publicitairesUnivers graphique de marqueDesign créatifPublicité graphiqueConception charte graphiqueconception graphique du logoConception de bannières publicitairesConception graphique d'image de marque+10Projets en Design & graphisme (4) Clients en Design & graphisme (4) Lincoln MuseumSans but lucratif | localBatemans BreweryBoissons | nationalFoodcleanBiens et services industriels | nationalInternational Diabetes Federation (IDF)Sans but lucratif | international
En savoir plus sur Design & graphismeDescription The right message, shown to the right audience at the right time, can transform business growth. Effective online advertising isn't about spending more. It's about making every pound work harder by reaching the people most likely to engage, enquire and convert. At Optima, we plan, manage and optimise paid advertising campaigns across platforms including Google Ads, Microsoft Advertising, Meta, LinkedIn and other leading digital channels. Every campaign is built around your objectives, whether that's generating leads, increasing online sales, raising brand awareness or driving qualified traffic to your website. Our approach combines audience insight, compelling creative, data-driven optimisation and continuous performance monitoring to maximise return on investment. We don't believe in set-and-forget campaigns. We continually refine targeting, messaging and budgets to improve results over time, providing clear reporting and measurable outcomes. By integrating online advertising with your wider brand, website, SEO and digital marketing strategy, we create campaigns that deliver meaningful results and support long-term business growth.Compétences en Publicité en ligne (20) Google AdwordsMarketing d'AffichageGoogle AdwordsPublicité en ligneAnnonces publicitairesAnnonces PublicitairesAdwordsPublicité numériquePublicité dans les médias numériquesPublicité Google+10Projets en Publicité en ligne (2) Clients en Publicité en ligne (2) Batemans BreweryBoissons | nationalInternational Diabetes Federation (IDF)Sans but lucratif | international
En savoir plus sur Publicité en ligneDescription A strong reputation is built through meaningful communication. Public relations helps organisations tell their story, build credibility and create positive relationships with the audiences that matter most. It's about more than gaining media coverage. It's about shaping perception, building trust and supporting long-term success. At Optima, we develop PR strategies that reflect your organisation, your objectives and your audience. From media relations and press releases to campaign planning, thought leadership, event promotion and reputation management, we create stories that are relevant, engaging and newsworthy. Every activity is carefully planned to ensure your message reaches the right people through the most effective channels. Our approach combines strategic thinking with compelling content and creative storytelling to maximise impact. By integrating PR with your wider brand, website, SEO and digital marketing strategy, we help increase visibility, strengthen credibility and build lasting relationships that support your organisation's growth and reputation.Compétences en Relations publiques (RP) (20) Relations publiques (RP)Relations publiques internationalesRelations publiques numériquesCampagnes de relations publiquesStratégie de relations publiquesRelations publiques (RP)Relations publiques numériquesRelations publiques en lignePolitique RPRelations publiques+10
En savoir plus sur Relations publiques (RP)Description Social media advertising is about more than increasing reach. It's about connecting with the right audience, building meaningful engagement and inspiring people to take action. With the right strategy, paid social campaigns can increase brand awareness, generate qualified leads, drive online sales and support long-term business growth. At Optima, we create and manage targeted advertising campaigns across platforms including Facebook, Instagram, LinkedIn, TikTok and Pinterest, tailoring every campaign to your audience, objectives and budget. From audience research and campaign planning to creative development, testing and ongoing optimisation, every decision is driven by insight and performance. We continually monitor, refine and improve campaigns to maximise results, providing clear reporting and measurable outcomes every step of the way. By combining social media advertising with your wider brand, website, SEO and digital marketing strategy, we create campaigns that not only capture attention but deliver meaningful engagement and measurable business results.Compétences en Réseaux sociaux (22) Réseaux sociauxMarketing SocialStratégie de Contenus SociauxStratégie de médias sociauxGestion des Réseaux SociauxMarketing des Réseaux SociauxSocial Media OptimizationCampagne sur les Réseaux Sociauxconsultant en réseaux sociauxPlanning Publication Réseaux Sociaux+12Projet en Réseaux sociaux (1) Client en Réseaux sociaux (1) Batemans BreweryBoissons | national
En savoir plus sur Réseaux sociaux
Équipe
28 membres dans l'équipe de Optima Design
HistoireFounded by Simon Shaw in 1995, Optima has grown from a graphic design consultancy into a full-service brand, web, SEO and digital marketing agency. Based in Lincoln's historic Duke of Wellington building, we continue to evolve while staying true to one belief: building brands people believe in.
Récompenses
Optima Design a été récompensé 3 fois
The Drum's Customer Care - Ranked 43rd2012-03-01
Design Week and Drum Top 100 design agency2009-05-01
Design Week and Drum Top 100 design agency2012-03-01
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Contact
Coordonnées de Optima Design
Détails
- Siège social37 Broadgate, Lincoln, UK