Simplr

Le Cap, Afrique du Sud

Transformer la complexité des entreprises en une puissante clarté de marque - Créatif. Appliqué. Intelligent.

Simplr est une agence de design de marque et numérique conçue pour les entreprises complexes qui ont besoin de clarté, de crédibilité et d'échelle. Nous nous associons à des entreprises fintech et de services financiers en Europe pour concevoir des marques, des plateformes et des expériences numériques performantes sur le plan commercial. Nous ne sommes pas un studio de volume. Nous travaillons avec un nombre limité de clients où les enjeux sont élevés et où l'attente est la livraison, pas la décoration. Notre force réside à l'intersection de la marque et du numérique. La stratégie, l'identité, l'UX, l'UI et le développement sont intégrés dès le premier jour, alignant la perception de la marque avec l'expérience produit et la croissance de l'entreprise. Tout ce que nous concevons est basé sur la compréhension humaine et la confiance. Bien que nous utilisions l'IA et des outils modernes pour améliorer la vitesse et la perspicacité, le résultat est toujours humain. Des décisions claires. Des interactions confiantes. Des produits que les gens comprennent réellement et avec lesquels ils s'engagent. Pour la fintech, cela compte. La confiance est conçue. La crédibilité est conçue. Et l'expérience utilisateur a un impact direct sur la conversion, la rétention et l'évaluation. Ce que nous faisons : Stratégie de marque et systèmes d'identité pour les environnements de haute confiance Conception et développement de sites Web d'entreprise et de produits UX et UI pour les plateformes complexes et riches en données Systèmes de conception pour les équipes internes et la cohérence à long terme Systèmes de modèles de présentation (PowerPoint, Google Slides, Canva) conçus pour évoluer au sein des équipes et pour la communication avec les investisseurs Nous créons des systèmes de communication structurés, pas seulement des fichiers de conception, permettant une sortie cohérente et conforme à la marque pour les ventes, le marketing et la direction. Nous opérons dans des fuseaux horaires alignés avec l'Europe, ce qui permet une collaboration en temps réel sans les frais généraux d'une agence basée à Londres. Clients typiques : Scale-ups fintech, institutions financières, sociétés d'investissement et entreprises technologiques dans des marchés réglementés. Pourquoi Simplr : Implication de l'équipe senior, forte intégration marque + numérique, et un accent clair sur la simplification de la complexité en une conception efficace centrée sur l'humain.

15 personnes dans leur équipe

Parle Anglais

17 projets dans leur portefeuille

Travaille à distance à travers le monde

Membre Sortlist depuis 2021

Fondée en 2014

7 prix décernés

4.96/5

(6 avis clients)

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Services

10 services offerts par Simplr

Description
We build brands that make complex businesses clear, credible, and differentiated. Brand is not a visual exercise. It is a strategic system that defines how a business is understood, positioned, and chosen. Without that foundation, design becomes subjective and inconsistent. Our approach starts with clarity. We define positioning, audience, messaging, and structure before moving into identity. This ensures the brand is grounded in real business objectives, not opinion. We then translate strategy into a cohesive identity system. Visual language, typography, colour, and components are designed to work across digital, product, and communication touchpoints. The goal is consistency without rigidity. We design brands for real use. Internal teams need to apply the brand daily, across presentations, marketing, and product environments. The system needs to be practical, scalable, and easy to maintain. We also consider how the brand performs digitally. Structure, naming, and messaging are aligned to support discoverability, clarity, and long-term growth. What this includes: * Brand strategy and positioning * Audience definition and messaging frameworks * Naming and brand architecture * Visual identity design (logo, typography, colour systems) * Brand systems and guidelines for internal teams * Rollout across digital, marketing, and communication touchpoints We don’t create brands that look good in isolation. We build systems that hold up across the business. The result is a brand that works. Clear in positioning, consistent in execution, and built to scale.
Compétences en Image de marque & branding (30)
Univers graphique de marqueIdentité de marqueGestion de marqueNaming de marqueImage de marqueCréation d'identité visuelleImage de marque digitaleImage de marque internationaleRebrandingCorporate branding+20
Projets en Image de marque & branding (11)
Avis client en Image de marque & branding (1)
George Bevis
Clients en Image de marque & branding (4)
SataliaLogiciels et services informatiques | international
KloovenburgVins et Spiritueux | international
Next NetMarketing & Publicité | international
PaySpaceRessources humaines | international
En savoir plus sur Image de marque & branding
Description
We design and build corporate and product websites that do more than present a brand. They structure it, scale it, and turn it into a working commercial asset. For fintech and financial services, a website is not a brochure. It is a trust layer, a conversion engine, and often the first real interaction a user has with your product. It needs to be clear, fast, credible, and built to handle complexity. Our approach integrates strategy, UX, design, and development from day one. Information architecture, content structure, performance, and SEO are not separate steps. They are built into the system from the start. We work with modern, scalable technology stacks, including headless CMS architectures, to give teams flexibility without compromising performance. Every build is designed to support long-term growth, not just launch. What this includes: * Information architecture and content structuring * UX and UI design for complex journeys and products * Custom website design aligned to brand systems * Frontend and backend development (including headless CMS builds) * Performance optimisation and technical SEO foundations * CMS configuration for internal teams and content workflows We don’t hand over static sites. We build structured, scalable platforms that internal teams can manage, extend, and rely on. The result is a website that not only looks right, but works properly. Clear to users. Credible to stakeholders. Built to perform.
Compétences en Création de site internet (28)
Création de site internetGestion d'hébergement webDéveloppement BackendDéveloppement Front-EndDéveloppement ReactSite web adaptatifDéveloppement VueJSDéveloppement de Sites WebOptimisation de site webSite internet multilingue+18
Projets en Création de site internet (11)
Avis clients en Création de site internet (3)
Roland Hu
Megan Willson
Anneleigh Jacobsen
Clients en Création de site internet (4)
SataliaLogiciels et services informatiques | international
Next NetMarketing & Publicité | international
LatiNationMédias | national
360 Degrees Production HouseÉvénements et Spectacles | international
En savoir plus sur Création de site internet
Description
Web Development (Frontend & Backend) We build the systems that make digital products stable, scalable, and usable at a real-world level. For fintech and financial services, development is not just implementation. It is infrastructure. Performance, security, and reliability are non-negotiable, and the system needs to support ongoing growth without friction. We focus purely on engineering. Frontend and backend development, CMS architecture, integrations, and deployment are handled as a cohesive system, not isolated tasks. Our builds are structured for scale. Clean codebases, modular components, and clear environments ensure that platforms can evolve without breaking. Content teams can work confidently. Product teams can extend functionality without rework. We work across modern stacks, including headless CMS architectures, to give flexibility where it matters and control where it is needed. What this includes: * Frontend development (component-based, performance-focused builds) * Backend development and system architecture * CMS implementation and configuration (including headless setups) * API integrations and third-party system connectivity * Performance optimisation and technical SEO implementation * Hosting, deployment, and environment management (staging and production) * Ongoing maintenance and iterative development support We build for reliability and longevity. Systems that are fast, secure, and structured in a way that teams can manage and extend. The result is a platform that works under pressure. Stable, scalable, and built to support real business requirements.
Compétences en Application web (14)
développement CMSDéveloppement Full-StackDesign de produitPrototypageAssurance qualitéServices de testingDéveloppement WordPressDéveloppement webDéveloppement l'APIopen source+4
Avis client en Application web (1)
Kieran Hobson
En savoir plus sur Application web
Description
We design communication systems that make complex ideas land clearly and consistently. For corporates, especially in fintech and financial services, design is not about aesthetics. It is about clarity, alignment, and control across teams, markets, and high-stakes moments. We build structured presentation systems for PowerPoint and Google Slides that enable teams to produce on-brand, high-quality decks at scale. Not just templates, but systems with logic, hierarchy, and rules that hold up under real use. From investor decks to board reporting and sales presentations, every output needs to feel considered, consistent, and credible. We design for the people using the templates, not just the brand. Alongside this, we design high-impact pitch decks for leadership teams, funding rounds, and strategic presentations. These are not decorated slides. They are carefully structured narratives that guide decision-making and drive outcomes. What this includes: * PowerPoint and Google Slides template systems built for scale * Master slide architecture, layouts, and component libraries * Content structuring and hierarchy for clarity and flow * Pitch deck design for investors, boards, and executive teams * Visual language development aligned to brand systems * Training and guidelines to ensure internal adoption We design for human understanding. The goal is not just consistency, but clarity under pressure. The result is a communication system that works across the business. Clear, controlled, and built to perform when it matters.
Compétences en Design & graphisme (15)
Design 2DDesign conceptuelDesign créatifCréation de logoDesign corporateConception charte graphiqueconception graphique du logoservices de conception graphiqueDesign d'icônesConception de mise en page+5
Projets en Design & graphisme (11)
Avis client en Design & graphisme (1)
Kate Louise Sowden
Clients en Design & graphisme (4)
SataliaLogiciels et services informatiques | international
KloovenburgVins et Spiritueux | international
Next NetMarketing & Publicité | international
PaySpaceRessources humaines | international
En savoir plus sur Design & graphisme
Description
We use motion to make complex ideas easier to understand, not harder. For fintech and financial services, animation is not decoration. It is a tool for clarity. It helps explain products, guide users, and communicate value in a way static design cannot. We design motion with purpose. Every transition, interaction, and sequence is built to support understanding, reinforce the brand, and improve how information is received. Our work ranges from product explainers and brand films to interface animations and digital campaign assets. Whether it sits on a website, in a presentation, or across marketing channels, it is designed to be consistent, controlled, and aligned to the wider brand system. We think about motion as part of the system, not an add-on. Timing, pacing, and behaviour are defined so they can scale across platforms and teams. What this includes: * Product and service explainer videos * Brand films and campaign animations * UI motion and interaction design for digital products * Social and digital marketing animation assets * Motion systems aligned to brand identity * Storyboarding, scripting, and production We design for human understanding. Motion should guide attention, simplify complexity, and make information easier to absorb. The result is animation that works. Clear, considered, and built to support real communication, not distract from it.
Compétences en Animation (5)
Animation 2DAnimation graphiqueAnimation numériqueLogo animé motion designMotion design 3D
Projets en Animation (3)
Clients en Animation (3)
SataliaLogiciels et services informatiques | international
Next NetMarketing & Publicité | international
PaySpaceRessources humaines | international
En savoir plus sur Animation
Description
We design packaging that stands out on shelf and holds up in the real world. This is not just about how it looks. It is about how it works. Clarity, hierarchy, and structure come first, so the right information is seen, understood, and acted on quickly. We work across categories including wine, food, retail products, and personal care. Each requires a different balance of brand expression, compliance, and shelf impact. The design needs to cut through, but it also needs to be practical, legible, and production-ready. Our approach starts with structure. We define how the product is presented, how information is prioritised, and how the packaging performs in context. The visual design then reinforces this, creating something distinctive without losing clarity. We design packaging as part of a wider brand system. Materials, typography, colour, and layout are aligned so that physical products feel consistent with digital and brand experiences. Production is considered from the start. Formats, finishes, and print specifications are built into the process to avoid compromise later. What this includes: * Packaging concept and structural thinking * Information hierarchy and content layout * Label and pack design across product ranges * Visual design aligned to brand systems * Print-ready artwork and production specifications * Supplier coordination and print oversight We design for real-world use. Packaging needs to be handled, opened, and understood quickly. The result is packaging that works. Distinctive on shelf, clear in communication, and built to perform.
Compétences en Packaging (8)
Emballage graphiquePositionnement marqueÉtiquettes d'emballageEmballage alimentaireEmballage personnaliséEmballage de vente au détailEmballage de produitEmballage de boissons
Projets en Packaging (2)
Clients en Packaging (2)
KloovenburgVins et Spiritueux | international
Eight FeetVins et Spiritueux | national
En savoir plus sur Packaging
Description
eCommerce Design & Development We design and build eCommerce platforms that convert, scale, and are manageable day to day. This is not about launching a store. It is about building a system that supports acquisition, drives conversion, and handles growth without friction. Our approach integrates UX, design, and development from the start. Product structure, navigation, checkout flows, and performance are all considered as one system. Every decision is made to reduce drop-off and make purchasing simple. We design for real users. Clear product information, fast load times, and intuitive journeys are non-negotiable. At the same time, the platform needs to support internal teams managing products, pricing, promotions, and content. We build on scalable, modern stacks, from Shopify implementations to custom eCommerce solutions, depending on the complexity of the business. Integrations with payment gateways, inventory systems, and third-party tools are handled as part of the core build. What this includes: * eCommerce UX and UI design focused on conversion * Product architecture and catalogue structuring * Custom theme design and frontend development * Platform builds (Woo Commerce and custom solutions) * Checkout optimisation and payment gateway integration * Performance optimisation and technical SEO * CMS and product management setup for internal teams * Ongoing optimisation and feature development We don’t launch and leave. We build platforms that can be managed, tested, and improved over time. The result is an eCommerce system that works. Easy to use, fast to navigate, and built to convert consistently.
Compétences en E-commerce (16)
Consultant e-commerceDéveloppement e-commerceHébergement e-commerceBoutique en LigneE-commerceEcommerce Wordpresssolutions de commerce électroniqueDesign site e-commerceMarketing E-Commercedéveloppement web d'e-commerce+6
Projets en E-commerce (2)
Clients en E-commerce (2)
Cecilias FarmAlimentaire | national
BurquipAutomobile | national
En savoir plus sur E-commerce
Description
SEO & GEO (Search & Generative Engine Optimisation) We build search systems that make your business visible, understood, and chosen. SEO is no longer just about rankings. It is about how your brand appears across search engines, AI tools, and answer platforms. From Google to generative engines, your content needs to be structured, credible, and easy to interpret. Our approach combines technical SEO, content structure, and GEO. We don’t treat search as a channel. We design it into the system. Site architecture, page structure, schema, and content hierarchy are built to support both traditional search and AI-driven discovery. GEO focuses on how your business is represented and cited by generative engines. This includes entity clarity, structured data, and content designed to be understood, summarised, and surfaced in AI responses. We work from the foundation up. Fix the structure, define the entities, align the content, and then scale visibility. What this includes: * Technical SEO audits and implementation * Information architecture and content structuring for search * On-page optimisation and internal linking strategies * Schema and structured data implementation * Entity development and brand clarity for AI systems * GEO strategy for visibility in generative search and answer engines * Performance optimisation (Core Web Vitals) * Ongoing monitoring, reporting, and refinement We don’t chase quick wins. We build systems that improve how your business is discovered and understood over time. The result is search visibility that works across both traditional engines and AI platforms. Clear, credible, and built to scale.
Compétences en Référencement naturel (11)
Seo localRéférencement on-siteAnalyse SEOSEO techniqueOptimisation des méta-donnéesClassement SEODesign du référecement webRéférencement du siteSEO internationalOptimisation SEO+1
Projets en Référencement naturel (5)
Clients en Référencement naturel (4)
LatiNationMédias | national
360 Degrees Production HouseÉvénements et Spectacles | international
Gain TheoryLogiciels et services informatiques | international
IPLAutres | international
En savoir plus sur Référencement naturel
Description
We build identity systems that make brands clear, consistent, and usable across every touchpoint. This is not just logo design. It is about creating a structured visual language that holds up across digital products, marketing, and internal use. The identity needs to work in real conditions, across teams, platforms, and markets. Our approach starts with clarity. The logo is one part of a wider system that includes typography, colour, layout, and component rules. Everything is designed to work together, so the brand can scale without losing consistency. We design for real use. Internal teams need to apply the identity daily, across presentations, websites, and campaigns. The system needs to be flexible enough to adapt, but structured enough to stay controlled. Whether it is a new identity or a rebrand, the focus is the same. Create something distinctive, but also practical. Something that looks right and works properly. What this includes: * Logo design and identity development * Rebranding and brand evolution * Visual identity systems (typography, colour, layout) * Design systems and component libraries * Brand guidelines for internal teams * Rollout across digital and communication touchpoints The result is a graphic identity that works. Clear, consistent, and built to scale.
Compétences en Identité Graphique (5)
Design de brochureCréation de marqueIdentité de marqueIdentité visuelleConception d'identité
Projets en Identité Graphique (12)
Clients en Identité Graphique (4)
SataliaLogiciels et services informatiques | international
KloovenburgVins et Spiritueux | international
Next NetMarketing & Publicité | international
PaySpaceRessources humaines | international
En savoir plus sur Identité Graphique
Description
We design digital experiences that are intuitive, scalable, and built around real user behaviour. From early-stage wireframing and user flows to polished interface design systems, we help businesses create products and websites that feel seamless to use and aligned to their brand. Our process combines strategic UX thinking with high-end UI design to ensure every interaction has purpose. Whether we’re designing a complex enterprise platform, a customer-facing website, or a digital product, we focus on clarity, usability, performance, and conversion. Our UX & UI Capabilities * User Experience (UX) Strategy * User Interface (UI) Design * Wireframing & User Flows * Website UX Design * Digital Product Design * Information Architecture * Interactive Prototyping * Design Systems * Responsive Interface Design * Customer Journey Mapping * User Research & Testing * Conversion-Focused UX * Enterprise Platform UX * Mobile App Interface Design * Accessibility & Usability Optimisation We work closely with brand, strategy, and development teams to ensure the final experience is not only visually strong, but practical to build, easy to manage, and designed to scale.
Compétences en Ergonomie (UX/UI) (13)
Intégration d'un UI ToolkitUX/UIConception de dashboardDesign d'interactionUI designUI UXAccessibilité du WebCarthographie du parcours clientUX designParcours Utilisateur+3
Projets en Ergonomie (UX/UI) (7)
Clients en Ergonomie (UX/UI) (4)
SataliaLogiciels et services informatiques | international
ChoreographLogiciels et services informatiques | international
Retail CapitalBanque et Finance | international
Gain TheoryLogiciels et services informatiques | international
En savoir plus sur Ergonomie (UX/UI)

Équipe

15 membres dans l'équipe de Simplr

HistoireSimplr was built to fix fragmented design. Brand, UX, and development work as one system from day one. We partner with complex businesses to create brands and digital platforms that are clear, scalable, and built for real use.

Récompenses

Simplr a été récompensé 7 fois

W3 Award 2025 – Gold - Next Net2025-08-01General Websites-Consulting

W3 Awards 2025 – Gold - Satalia2025-07-01General Websites-Services & Utilities

W3 Awards Gold - IPL2023-10-01General Websites-Website Redesign, Gold

Awwwards2024-06-01Honorable mention

Avis clients

6 Avis clients pour Simplr

4.96/5

(6 avis clients)

Kate Louise SowdenGlobal Resilience Manager chez WPP

5/5

Budget

Qualité

Planification

Collaboration

Quel était l'objectif de votre collaboration ?Simplr created an impactful visual style and aesthetic for us to use across all our marketing and comms e.g, training emails, newsletters etc.

Qu'avez-vous le plus apprécié pendant votre collaboration ?Throughout the entire 'creative journey' with Ray, Melanie, Andrea and the team they listened to our brief to begin with and presented ideas that demonstrated that. A collaborative "can do" attitude throughout!

Y a-t-il des domaines où l'agence peut s'améliorer ?Nope!

Kate Louise Sowden recommande cette agence

ServiceDesign & graphisme

SecteurMarketing & Publicité

George BevisFounder chez Crucible

5/5

Budget

Qualité

Planification

Collaboration

Quel était l'objectif de votre collaboration ?The objective was to develop a brand identity that properly reflected our vision, values, and positioning, whilst also helping us create a stronger connection with our audience.

Qu'avez-vous le plus apprécié pendant votre collaboration ?What we enjoyed most was the collaborative and thoughtful approach throughout the process. Simplr genuinely took the time to understand our vision, communicated clearly at every stage, and brought creative ideas that felt strategic, considered, and aligned with our goals.

George Bevis recommande cette agence

ServiceImage de marque & branding

SecteurÉducation

Kieran HobsonGlobal Website Strategy and Operations Manager chez SAP Taulia

4.75/5

Budget

Qualité

Planification

Collaboration

Quel était l'objectif de votre collaboration ?We worked with Simplr on a monthly retainer for web development and web design services, as well as for various digital projects to support the needs to the marketing team over the span of several years.

Qu'avez-vous le plus apprécié pendant votre collaboration ?Having a similar timezone for working hours helped a great deal when it came to communication. Our team were based in London, UK which is 2 hours behind Cape Town.

Kieran Hobson recommande cette agence

ServiceApplication web

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Contact

Coordonnées de Simplr

Détails

https://simplr.co.za

Siège socialSimplr, North Bank Lane, Century City, Cape Town, South Africa