Superellipse

Malines, Belgique

Agence belge de design et d'innovation primée pour les produits, les marques, les expériences et la stratégie

Superellipse est une agence belge de design et d'innovation avec des studios à Malines et Anvers. L'agence est née de la fusion de deux studios de design belges établis : Achilles Design et Studio Dott. Nous aidons les entreprises, les gouvernements et les organisations à relever des défis complexes grâce à une combinaison unique de stratégie, de design et d'ingénierie. Nos équipes travaillent dans trois pôles : Strategy Hub, Product Lab et Experience Studio. Cette structure nous permet de passer avec fluidité des questions stratégiques à l'exécution pratique, de la stratégie d'innovation et du design de services au développement de produits, en passant par le design de marques et d'intérieurs, et les expériences numériques. Ce qui nous distingue, c'est le mélange des disciplines sous un même toit. Des designers de marques, des designers industriels, des ingénieurs, des designers UX, des designers spatiaux et des spécialistes de la réalité mixte travaillent ensemble sur les mêmes projets. Cette collaboration interdisciplinaire produit constamment des solutions plus intégrées, plus réfléchies et plus prêtes pour le monde réel. Nous travaillons dans tous les secteurs : santé, mobilité, alimentation et commerce de détail, industrie, services publics, divertissement, etc.

49 personnes dans leur équipe

Parle Néerlandais, Anglais, Français

11 projets dans leur portefeuille

Travaille à distance à travers le monde

Membre Sortlist depuis 2026

Fondée en 1994

28 prix décernés

5/5

(3 avis clients)

Services

9 services offerts par Superellipse

Description
Designing a product is one thing. Making sure it can actually be manufactured, certified, and sold is another. We do both. We start where it matters: with the people who will use the product. User research, observations, and testing are built into our process from the beginning, not added at the end. That understanding shapes every design decision we make. Our product designers and engineers then work together from day one. Form, function, and feasibility are considered at the same time, not in sequence. It saves time, reduces costly late-stage changes, and results in products that are both well-designed and ready to produce. We have an in-house prototyping lab, which means we can build and test physical concepts quickly, without waiting on external partners. For medical devices and health-related products, we work according to ISO 13485 standards. We work across sectors: mobility, medtech, consumer products, industrial equipment, and more.
Compétences en Product Management (13)
Design industrielDesign de produitLancement de produitImage de marque du produitConception de prototypesPrototypageConception matérielleprototypageDéveloppement de produitsIngénierie électrique+3
Projets en Product Management (5)
Avis clients en Product Management (3)
Lionel Geernaert
Lore Van Soom
Jan Adriaens
Clients en Product Management (4)
ArealElectronique | international
Colruyt GroupVente au détail | national
Revor GroupProduits ménagers | international
KambukkaProduits ménagers | international
En savoir plus sur Product Management
Description
Good UX design is not just about screens. It's about how people interact with a product, whether that's an app, a machine interface, or a physical device with buttons. We bring together our digital design team and industrial designers to tackle that full picture. That combination matters most when the experience crosses boundaries: a medical device with a touchscreen, a connected product with a companion app, or an industrial machine that needs to be operated by people who are not engineers. By designing the physical and digital interaction together from the start, we avoid the friction that comes from treating them as separate problems. The result is interfaces that feel intuitive, regardless of the context they live in.
Compétences en Ergonomie (UX/UI) (19)
Design thinkingOptimisation UXUI design d'application mobileUX/UIConception de dashboardergonomie UX UIConception matérielleDesign d'interactionUI designUI UX+9
Projets en Ergonomie (UX/UI) (3)
Clients en Ergonomie (UX/UI) (2)
Colruyt GroupVente au détail | national
Sport VlaanderenSport | national
En savoir plus sur Ergonomie (UX/UI)
Description
Packaging is the first physical moment between your product and your customer. We design packaging that works on both levels: it looks right on the shelf, and it holds up in the real world. What makes our approach different is the combination of brand designers and industrial designers working together from the start. That means the visual identity and the structural design reinforce each other, instead of being bolted together at the end. We also help companies rethink their packaging for sustainability. Whether you're switching materials, reducing waste, or working toward new regulations, we translate those constraints into packaging that still feels considered and on-brand.
Compétences en Packaging (12)
Emballage graphiquePositionnement marqueemballage graphiqueEmballage pharmaceutiqueEmballage alimentaireEmballage non-alimentaireEmballage créatifEmballage personnaliséEmballage de produitEmballage de boissons+2
Projets en Packaging (3)
Clients en Packaging (3)
LathouwersAlimentaire | international
Lez EnviesAlimentaire | national
VadigranAnimaux | international
En savoir plus sur Packaging
Description
The Superellipse brand design team consists of 8 senior designers with deep experience in strategic design. We help companies and organizations create or sharpen their identity: from positioning and brand story to visual design and application across all touchpoints. From launching new brands from scratch to solving complex challenges for established market players. The seniority and experience of our team means we're often approached by brands that have been in the market for a while and need design solutions for more intricate challenges: navigating multiple markets, channels, and product lines.
Compétences en Image de marque & branding (30)
Univers graphique de marqueIdentité de marqueGestion de marqueNaming de marqueImage de marqueCréation d'identité visuelleImage de marque digitaleRebrandingCorporate brandingImage de marque du produit+20
Projets en Image de marque & branding (3)
Clients en Image de marque & branding (3)
Revor GroupProduits ménagers | international
KambukkaProduits ménagers | international
Sport VlaanderenSport | national
En savoir plus sur Image de marque & branding
Description
A space is never just a space. It's where your brand becomes tangible, where services are delivered, and where people form their first impression of your organization. We design interiors that work on both levels: they look and feel right, and they function the way people actually use them. Our spatial designers and service designers work together from the start, which means the layout, the interior design, the branding, and the flow of the experience are developed as one. That combination is especially valuable for environments where the service and the space are inseparable: a hospital reception, a government service desk, a retail floor, a corporate office. We map how people move through a space, where friction occurs, and how the environment can support rather than hinder the experience. Wayfinding and signage are part of that same thinking, not an afterthought. We also make sure the space reflects the brand. Materials, colours, typography, and graphic elements are chosen to create a coherent environment that communicates who you are before anyone says a word.
Compétences en Design & graphisme (3)
Aménagement intérieurRetail designAménagement de bureau
Projets en Design & graphisme (3)
Clients en Design & graphisme (3)
LathouwersAlimentaire | international
Lez EnviesAlimentaire | national
VadigranAnimaux | international
En savoir plus sur Design & graphisme
Description
Mixed reality is no longer a novelty. It's becoming a practical tool for training, product development, sales, and service delivery, across every sector. Our mixed reality team works closely with our digital designers, industrial designers, and service designers. That means MR is never a standalone add-on, but an integrated part of a broader product or experience. Whether it's an AR layer on a physical product, a VR training environment for complex procedures, or a digital twin that mirrors a real-world system in real time. Digital twins in particular are becoming increasingly relevant: for industrial equipment, healthcare environments, retail spaces, and more. We help organizations build and use them, not just as visualization tools, but as living models that support decision-making, maintenance, and innovation.
Compétences en 3D (10)
Expérience immersiveDesign industrielDéveloppement de la réalité augmentéeDéveloppement de réalité mixteDéveloppement de la Réalité VirtuelleRAVRdéveloppement d'expériences de RADéveloppement RVVisites virtuelles 3D
Projets en 3D (3)
Clients en 3D (3)
ArealElectronique | international
Revor GroupProduits ménagers | international
VadigranAnimaux | international
En savoir plus sur 3D
Description
Our process combines strategic thinking with hands-on design. We run co-creation sessions with your team and stakeholders, translate insights into concepts, and build prototypes that you can test before you commit. No long trajectories that end in a slide deck. Just clear steps toward something tangible. We work across sectors, which means we bring in perspectives that stay inside most industry silos. That cross-sector experience consistently surfaces solutions that wouldn't have come from within.
Compétences en Innovation (9)
InnovationInnovation de designInnovation de ruptureInnovation mondialegestion de l'innovationInnovation internationaleConseil en affairesSystème de conceptionÉtude de marché
Projets en Innovation (6)
Clients en Innovation (4)
ArealElectronique | international
Colruyt GroupVente au détail | national
Revor GroupProduits ménagers | international
KambukkaProduits ménagers | international
En savoir plus sur Innovation
Description
We create intuitive and future-ready digital products that are connected to hardware or solve business problems on their own. Think HMI context, on device displays, companion apps, SaaS, digital service platforms, ... From strategic product definition to pixel-perfect UX/UI we've got you covered. We design the full stack of your digital experience: information architecture, UX flows, visual design, and micro-interactions, all working together toward an interface that is intuitive, accessible, and on-brand. Responsive across devices, consistent across touchpoints, and validated with real users through clickable prototypes and usability testing before anything goes to development.
Compétences en Stratégie digitale (12)
Digital designDesign Application MobileUI design d'application mobileConception de dashboardergonomie UX UIUI designUI UXConception d'Interface UtilisateurExperts UXPersonnalisation UX+2
Projets en Stratégie digitale (4)
Clients en Stratégie digitale (4)
Colruyt GroupVente au détail | national
Soluz.ioBanque et Finance | international
KinderopvangzoekerÉducation | national
Sport VlaanderenSport | national
En savoir plus sur Stratégie digitale
Description
Your new name and tagline, a compelling visual identity, the right tone of voice. From strategy to activation, every aspect of your brand working together. Together we deep dive into your brand personality, work ourselves through the process of naming and find the best suitable tagline. With the right tools we then create a compelling brand story.
Compétences en Identité Graphique (5)
NamingIdentité de marqueCréation de logoConception de l'identité de marqueConception d'identité
Projets en Identité Graphique (3)
Clients en Identité Graphique (3)
LathouwersAlimentaire | international
Lez EnviesAlimentaire | national
VadigranAnimaux | international
En savoir plus sur Identité Graphique

Équipe

49 membres dans l'équipe de Superellipse

HistoireSuperellipse was born from the merger of Achilles Design and Studio Dott. Two established Belgian design studios that joined forces to tackle bigger challenges. With a history of over 30 years, more than 50 design awards and 300 patents, the work speaks for itself.

Récompenses

Superellipse a été récompensé 28 fois

Henry van de Velde Award2026-01-01Environment

Henry van de Velde Award2026-01-01Business innovation

Red Dot Award2025-01-01Garden Appliances and Garden Equipment

Henry van de Velde Award2025-01-01Consumer

Avis clients

3 Avis clients pour Superellipse

5/5

(3 avis clients)

Lore Van SoomFounder chez /

5/5

Ik ben zeer tevreden over de samenwerking die heel open, helder en gemoedelijk verloopt.

ServiceProduct Management

SecteurJouets

Équipe1 - 10

Jan AdriaensOwner chez Schuilenburg NV

5/5

Very good partner with a structured approach to realize all crazy ideas.

ServiceProduct Management

SecteurBoissons

Équipe1 - 10

Lionel GeernaertProduct Manager Radiation Oncology chez Orfit Industries

5/5

Dedicated, professional and experienced team. Quick to get insight in the situation and be able to understand the matter at hand, and think about solutions. I like the Miro shared board to follow up on progress. A very positive experience.

ServiceProduct Management

SecteurHôpitaux et Santé

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Contact

Coordonnées de Superellipse

Détails

Siège socialSuperellipse - Innovation Agency, Borchtstraat, Mechelen, Belgium
Superellipse - Innovation Agency, Boomgaardstraat, Antwerp, Belgium
Lab of Tomorrow, Hoek, Boom, Belgium
Thor Park Hoofdgebouw, Thor Park, Genk, Belgium