The Shadow Legacy
Une stratégie et un design de marque qui reflètent votre vraie valeur.
The Shadow Legacy est un studio de branding premium dirigé par ses fondatrices. Nous aidons les fondateurs à combler l’écart entre la valeur de leur entreprise et la rapidité avec laquelle les acheteurs la reconnaissent. Nous réunissons stratégie, identité verbale, identité visuelle, sites web et packaging au sein d’un système de marque cohérent. Notre approche s’appuie sur la psychologie et le comportement humain, avec un accent sur un positionnement clair, une perception premium et une pertinence durable. Les cofondatrices Vanja, Brand Director, et Andjela, Creative Director, dirigent directement chaque mission. The Shadow Legacy est un studio boutique détenu par des femmes, destiné aux fondateurs dont l’entreprise a dépassé leur marque. Notre processus UMBRA couvre Uncover, Map, Build, Refine et Activate : recherche et découverte ; audience et positionnement ; identité verbale et visuelle ; tests et alignement ; déploiement et transmission. La plupart des missions de branding durent de six à huit semaines. L’accompagnement continu peut inclure la stratégie, les pitch decks, les mises à jour de sites web, les campagnes, les supports pour les réseaux sociaux et les systèmes d’IA. Nos services principaux comprennent la stratégie et le positionnement de marque, les systèmes de logo et d’identité visuelle, la conception de sites web, le packaging et les supports de marque. 2 personnes dans leur équipe
Parle Anglais
Travaille à distance à travers le monde
Membre Sortlist depuis 2026
Fondée en 2015
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Services
4 services offerts par The Shadow Legacy
Description Your business has grown. Your brand should make that obvious. The Shadow Legacy helps founders close the gap between what their business is worth and what buyers assume it is worth. We build the positioning, messaging, and visual identity that make your value clear before the first conversation. Positioning before pixels. We study your buyers, your market, and the alternatives they consider. Then we decide what your brand must make people believe, what supports that belief, and how to express it consistently. Our work covers brand strategy, audience research, competitive positioning, corporate messaging, verbal and visual identity, rebranding, and brand guidelines. Every decision gives the next one a reason, from the argument behind your price to the typography on your proposal. Through our UMBRA method - Uncover, Map, Build, Refine, Activate - we turn those foundations into a brand you can use across your business. Tested on real materials. Refined before launch. Built to hold its relevance as you grow. Vanja and Andjela lead every engagement directly. The two you meet on the first call are the two whose reputation ships with the work.Compétences en Image de marque & branding (5) RebrandingCorporate brandingImage de marque & brandingPositionnement de marqueMessagerie et positionnement d'entreprise
En savoir plus sur Image de marque & brandingDescription Before a word is spoken, your design has already named your price. The Shadow Legacy creates graphic design that reflects the value of the business behind it. We consider what buyers notice, what they understand, and what makes them trust you, then build the visuals around those decisions. Our work spans visual identities, pitch decks, packaging, books, brochures, stationery, social media assets, and digital design. Typography, colour, imagery, and layout work together, so every piece carries the same authority. We test the design on the things you actually use: the proposal, the presentation, the business card, the packaging, the screen. What doesn’t hold up gets refined before it reaches your audience. Vanja and Andjela lead the work directly. The two you meet are the two responsible for what leaves the studio.Compétences en Design & graphisme (8) Univers graphique de marqueImage de marque digitaleDigital designConception de l'identité de marqueConception graphique d'image de marqueImage de marque créativeConception de la marqueConception graphique
En savoir plus sur Design & graphismeDescription Your clients decide in seconds. Your website should give them a reason to stay. The Shadow Legacy builds websites that make your value clear, establish trust, and guide the right visitors towards a conversation. Every page has a job. Every design decision supports it. We start with your buyers: what brought them here, what they need to believe, and what might stop them from taking the next step. Then we shape the structure, copy, and visual direction around those decisions. Our work covers website creation, redesigns, brand-led website refreshes, landing pages, responsive design, and UX/UI. We bring messaging, imagery, and navigation together so the site feels like one considered experience, from the first headline to the final enquiry. Before launch, we test the real pages across desktop and mobile, refine the details, and check that the journey makes sense. At handover, your website belongs to you, with the access and guidance to use it. Ongoing updates and support can continue after launch. Vanja and Andjela lead the work directly. The people who understand your business at the start stay responsible for how it shows up online.Compétences en Création de site internet (7) Refonte de site internetrefonte du site webDesign de site webCréation de site internetCréation de sites webdéveloppement webRebranding du site Web
En savoir plus sur Création de site internetDescription Your brand makes a promise. The systems behind it should keep it. The Shadow Legacy brings AI into the parts of your business where it can do useful work: handling enquiries, supporting follow-up, producing content, and reducing the repetitive tasks that keep landing on your desk. We start with the work itself. Where are leads waiting? What gets copied between tools? Which tasks need your judgement, and which need a reliable process? Those answers decide what we build. Our work spans AI strategy, task-specific agents, CRM automation, and systems for generating text and imagery. We connect the tools to your brand’s voice, visual standards, and workflows, so the output belongs to your business and is practical for your team to use. For creative work, we set the direction and review what comes out. For automation, we define the triggers, boundaries, and points where a person takes over. Each system is tested against the job it needs to do. Vanja and Andjela lead the engagement directly, keeping the brand and the systems behind it aligned. The aim is simple: less manual work, more consistent execution, and more room to run your business.Compétences en Intelligence Artificielle (9) Intelligence artificielleExpertise IAStratégie d'IAIA générativeGénération d'images IAImage generative AIText generative AIGenerative engine optimizationAgents IA
En savoir plus sur Intelligence Artificielle
Équipe
2 membres dans l'équipe de The Shadow Legacy
HistoireThe Shadow Legacy is a woman-owned boutique branding studio led by co-founders Vanja, Brand Director, and Andjela, Creative Director. We combine strategy and design to close the gap between a business’s real value and how buyers perceive it. Both founders lead every engagement directly.
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Contact
Coordonnées de The Shadow Legacy
Détails
- Siège socialMaksima Gorkog 5, Niš, Serbia