Yummo
We build conscious food and wellness brands.
The power of brands
A brand is more than a name or symbol. They identify, personality and consumer perception of a product, service or company. Essentially brands exist in their minds. A brand can be the most valuable asset that a company owns and it is the key to success to many of today’s stock market winners. What makes a brand successful? We find that the most successful brands combine love / emotional affinity and innovation. Together these two factors form a virtuous circle which ensures the long-term continuity and success of a brand company. Since brands exist in the minds of consumers, implies that brand equity is mental availability, and the best way of staying available in consumers’ mind is by innovation, by getting noticed. This is what investors are looking for when they pick brand winners.
Strong brands have two concrete financial consequences:
Superior growth . As successful brands are continuously able to find new growth opportunities, new products, new geographies. The difference between a product company and a brand company is that brands outlive the product life cycles. Hence a product becomes obsolete a brand can be eternal. A good example of this would be the Apple brand, which manages to survive despite the despite the decline of the desktop computer by transferring itself to new categories like personal computers, tablet, mobile phone to music and so on.
Superior pricing : The second financial implication is pricing power as brands can command a price premium. Now together these two factors lead to margin expansion and other corporate advantages which make a very significant difference between the valuation of a brand company and a product company. This implies that a brand company generates consistent superior shareholder return .
6 personnes dans leur équipe
Parle Anglais, Français, Allemand
3 projets dans leur portefeuilleMembre Sortlist depuis 2018
Fondée en 2007
Aucun avis client pour le momentSoyez le premier à écrire un
Services
8 services offerts par Yummo
Description We love and excel at generating consumer insights and transforming them into actionable brand and innovation strategies. Our expertise is in FMCG.Compétences en Image de marque & branding (9) Consumer InsightBrand StrategyConcept DevelopmentMarketing StrategyRebrandingPackaging DesignBusiness DevelopmentRebrandingBrand PositioningProjets en Image de marque & branding (3) Clients en Image de marque & branding (3) Thai Dairy Industry (Mali Group)Alimentaire | internationalNestleAlimentaire | internationalMeg Milk (Snowbrand) JapanAlimentaire | international
En savoir plus sur Image de marque & brandingDescription Aucune description n'est fournie pour ce service.
Compétences en Innovation (6) Consumer InsightCommunication & Brand StrategyProduct LaunchConcept DevelopmentPackaging DesignBusiness PlanProjets en Innovation (2) Clients en Innovation (2) Thai Dairy Industry (Mali Group)Alimentaire | internationalNestleAlimentaire | international
En savoir plus sur InnovationDescription Aucune description n'est fournie pour ce service.
Projets en Stratégie de contenu (3) Clients en Stratégie de contenu (3) Thai Dairy Industry (Mali Group)Alimentaire | internationalNestleAlimentaire | internationalMeg Milk (Snowbrand) JapanAlimentaire | international
En savoir plus sur Stratégie de contenuDescription Aucune description n'est fournie pour ce service.
Projets en Publicité (2) Clients en Publicité (2) Thai Dairy Industry (Mali Group)Alimentaire | internationalNestleAlimentaire | international
En savoir plus sur PublicitéDescription Aucune description n'est fournie pour ce service.
Compétences en Design & graphisme (1) Packaging Design
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Compétences en Stratégie digitale (2) Marketing StrategyMarket Expansion
En savoir plus sur Stratégie digitaleDescription Aucune description n'est fournie pour ce service.
En savoir plus sur PackagingDescription Aucune description n'est fournie pour ce service.
Projet en Étude de marché (1) Client en Étude de marché (1) Meg Milk (Snowbrand) JapanAlimentaire | international
En savoir plus sur Étude de marché
Équipe
6 membres dans l'équipe de Yummo
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Coordonnées de Yummo
Détails
- Siège socialThailand Cultural MRT Station, Thanon Ratchadaphisek, Khwaeng Din Daeng, Khet Huai Khwang, Krung Thep Maha Nakhon 10310, Thailand