Buzz Dealer

Was war das Ziel Ihrer Zusammenarbeit?Our open-source monitoring tool had strong community traction, but that visibility was actively cannibalizing our paid managed product pipeline. DevOps architects discovering us through free-tier coverage never learned a fully managed paid product existed. Every AI assistant we tested reinforced the same incomplete picture. We needed the managed product to stand on its own in AI-driven research.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?The approach was very deliberate about separation. Rather than adding content around the managed product's capabilities, they built a distinct authority footprint for it, with its own coverage and presence in developer publications DevOps architects with budget actually trust. The two tiers now live independently in AI search results. Teams evaluating managed solutions find the paid product first, and pipeline quality shifted noticeably within the first quarter.

Gibt es Verbesserungsmöglichkeiten?Initial research phase was thorough but added two weeks to the timeline.

Was war das Ziel Ihrer Zusammenarbeit?Anyone searching our brand name was landing on a comparison article that framed us unfavorably against a competitor that had since been acquired and shut down. It was ranking second on Google and had been there for over a year. We had tried flagging it through multiple channels with no result and our sales team was losing deals where prospects referenced it unprompted.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?They did not try to take the article down because that was never realistic. Instead they built above it. Within three months our branded search results were occupied by coverage that told our story accurately, including a structured company profile,an executive interview, and two industry features that positioned us as the clear first choice in our category. The comparison piece is still there but it now sits on page two where it belongs and has stopped coming up in sales conversations entirely

Gibt es Verbesserungsmöglichkeiten?Would have preferred more proactive updates during the content production phase.

Was war das Ziel Ihrer Zusammenarbeit?After acquiring two competitors, AI models continued recommending the defunct brands instead of our unified platform, so buyers searching for payment infrastructure received outdated recommendations for companies that no longer existed. Therefore this entity confusion cost us market share as prospects researched brands that redirected to our site without context.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?They systematically updated financial databases and technology directories to reflect the acquisition structure. They also secured fintech coverage explaining our unified platform and updated our Wikipedia entity data. Now AI systems correctly identify us as the acquiring company and recommend our consolidated platform instead of legacy brands.

Gibt es Verbesserungsmöglichkeiten?None.