DOT Video Agency

Was war das Ziel Ihrer Zusammenarbeit?Third generation taking over the company, and we wanted something that showed where we are going without making it look like we are throwing out what my father built. We are not a marketing business and we had never commissioned anything like this, so we also needed someone who would explain the process as we went.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?They spent time on the floor talking to our people before they filmed anything at all. You can see it in the result. It looks like us rather than like a film about a construction company, and the men in it are recognisably themselves rather than performing. That mattered internally more than I expected.

Was war das Ziel Ihrer Zusammenarbeit?Our core process happens inside a sealed unit, so there is physically nothing to film. We needed an animation that made it understandable to procurement teams and policy people who are not engineers, without simplifying it to the point where our own technical staff would object to it being published.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?They asked to speak to our lead engineer before storyboarding rather than working from the marketing brief alone. The result is technically accurate, which matters far more to our customers than how polished it looks. Our engineering team signed it off without a single correction, which has never happened before.

Was war das Ziel Ihrer Zusammenarbeit?A change of ownership meant repositioning, and we needed a film that acknowledged eighty years of history without looking like it was stuck in them. Difficult brief, and we knew it going in. Two agencies we spoke to proposed essentially the same safe corporate film, which told us they had not really understood the problem.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?The concept came from them rather than from us. We had been going round in circles internally for months, and they resolved it in the first two sessions by reframing the question entirely. Watching someone from outside cut through something we had been stuck on was worth the fee on its own.