FRIENDSHIP
Unboring Life
Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else.
Fighting boring advertising with creativity since 2013.
We strive to end foie gradvertising.
Low quality advertising has been scrammed down our throats for years.
Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags.
If you want the attention of your customer, you gotta earn it.
Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better.
When you keep that in mind, your brand and advertising will be useful and relevant in today’s society.
The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world.
Those who improve our society, in all ways possible.
Those who give back, will get the return.
Those who lead, will leave their competitors behind.
That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people.
Let’s create the advertising we deserve.
Let’s create advertising that makes people happy and makes companies grow.
“Your closest friends unbore your life everyday.
That’s what brands should do too.”
15 Personen im Team
Spricht Englisch, Niederländisch, Französisch
17 Projekte in ihrem Portfolio1 Zusammenarbeit*en auf Sortlist gestartet
Arbeitet remote auf der ganzen Welt
Sortlist Mitglied seit 2015
Gegründet 2013
1 Auszeichnung verliehen4.72/5
Dienstleistungen
15 Dienstleistungen angeboten von FRIENDSHIP
Beschreibung People hate advertising and that’s completely normal. Here’s why. (relax, it’s only a 5 min. read) It’s been like that since decades. Unlike other branches in the entertainment industry (music, gaming, movies, series, shows…) advertising does not add anything satisfying or fulfilling to our lives. It does not fill a need or a craving. Your brand, product or service might do that, but the advertising mostly doesn’t. If advertising doesn't make our life better, funnier or more interesting, nobody should watch it, nor react to it and certainly not buy it. No f*cks must be given. We need advertising that makes our life better, funnier or more interesting. We need useful advertising. Here’s how we do that: With literally all media at our disposal. Whether it’s a 360 campaign, a contemporary brand activation or a social media campaign, we approach every briefing with the same unboring life attitude, but without ever losing sight of the campaign goals and what your audience really wants to see. We don’t create advertising for the sake of advertising, but for the people. When brands realize they can have a huge and positive impact on society, they can ensure their future. Obviously, every brand wants to make an impact on their customers, but it’s not easy to do the effort. We are here to do the effort. We can show you how. As a creative company in the idea economy, we know that doing the effort is the key to move forward, increase sales on short term and in the long run. So dear marketeers. Don’t spend your shitloads of valuable dollars on shoving your stuff down people’s throats. No more foie gradvertising. Instead, invest your valuable marketing dollars in valuable projects, people and campaigns, that help build a fun and positive world of prosperity, solidarity and equality for all. If you do that, the consumer of today and the consumer of the future will thank you and your brand with years of loyalty. Words are cheap. You have to try it to find out. It’s like a cooking book, full of recipes. You have to try it to taste it. You have to do the effort first. If you don’t get into the kitchen and experiment, you are just licking the pages of a cooking book. Trust us, we tried it. Not the best licking experience.Skills in Werbung (30) Social MarketingDigitale StrategieSocial-Media-StrategieDigital CampaignWerbungFernsehwerbungVideo-WerbungReact EntwicklungFull-ServiceDigitale Anzeige+20Referenzen in Werbung (16) Bewertungen in Werbung (4) Kristoff Coolenmark van aelstEsa-Pekka NykänenWim SegersKunden in Werbung (4) Friendship IncMarketing & Werbung | internationalC&A EuropeKleidung & Accessoires | internationalFriskLebensmittel | internationalNikon CorporationUnterhaltungselektronik | international
Erfahren Sie mehr über WerbungBeschreibung The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.Skills in Content-Strategie (15) Kommunikation BeratungInternetinhaltInhaltsmarketingContent EntwicklungInhaltserstellungInhaltliche StrategieInhaltskopieContent EntwicklungKommunikation BeratungTexten Werbung+5Referenzen in Content-Strategie (9) Bewertungen in Content-Strategie (3) Ruud TiebosChristian Van LooyDave BrosensKunden in Content-Strategie (4) Friendship IncMarketing & Werbung | internationalC&A EuropeKleidung & Accessoires | internationalFriskLebensmittel | internationalNikon CorporationUnterhaltungselektronik | international
Erfahren Sie mehr über Content-StrategieBeschreibung We have created commercials and films for brands all over the world. Classic tv-commercials, viral ad campaigns or explanimation videos have no secrets for us. We are always looking out for new styles, new techniques and surprising ways to make videos and films with stopping power.Skills in Videoproduktion (9) FilmproduktionFernsehwerbungFilmproduktionFernsehwerbungFilmproduktionFernsehwerbungSocial Media Video ProductionUnternehmensvideoUnternehmensvideoReferenzen in Videoproduktion (10) Bewertung in Videoproduktion (1) Ariane GehringKunden in Videoproduktion (4) Friendship IncMarketing & Werbung | internationalC&A EuropeKleidung & Accessoires | internationalFriskLebensmittel | internationalNikon CorporationUnterhaltungselektronik | international
Erfahren Sie mehr über VideoproduktionBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Markenbildung & Positionierung (30) Brand DesignMarkenwerbungLuxus-BrandingLogo-Grafik-DesignLogo-EntwicklungDesignCorporate BrandingMarkenbildung & PositionierungGraphic DesignMarkenidentität Design+20Referenzen in Markenbildung & Positionierung (8) Bewertung in Markenbildung & Positionierung (1) Alex HelsenKunden in Markenbildung & Positionierung (4) Friendship IncMarketing & Werbung | internationalC&A EuropeKleidung & Accessoires | internationalNikon CorporationUnterhaltungselektronik | internationalMAAS Global, WhimTransport | international
Erfahren Sie mehr über Markenbildung & PositionierungBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Digitale Strategie (23) Digitale AnzeigeDigital Campaignstrategische Planungstrategisches MarketingStrategisches MarketingLokales MarketingDigitale StrategieDigital CampaignStrategisches MarketingInhaltliche Strategie+13Referenzen in Digitale Strategie (4) Kunden in Digitale Strategie (4) Friendship IncMarketing & Werbung | internationalFriskLebensmittel | internationalMAAS Global, WhimTransport | internationalMeDirect.beBanken & Finanzen | national
Erfahren Sie mehr über Digitale StrategieBeschreibung We believe online advertising is the broadest medium there is today. Every tv-campaign, outdoor campaign, print ad, installation or guerilla ad, can be an online advertising campaign. Depending on your needs we can create your online ad campaign, from a to z.Skills in Onlinewerbung (13) Digitale AnzeigeDigital CampaignContent WerbungInternetinhaltInhaltsmarketingSocial Media KampagneSocial-Media-DesignOnline-WerbungSocial Media MarketingWerbekampagne+3Referenzen in Onlinewerbung (4) Kunden in Onlinewerbung (4) Friendship IncMarketing & Werbung | internationalC&A EuropeKleidung & Accessoires | internationalMAAS Global, WhimTransport | internationalMeDirect.beBanken & Finanzen | national
Erfahren Sie mehr über OnlinewerbungBeschreibung We were there when social media was born and we saw it making its first steps. Now it’s a full grown teenager and almost going off to college. Not every brand needs to have a 24/7 presence on every platform known to man, but every brand needs to have at least some presence on social media. And that's where we come in. We can provide you with a relevant content plan for a one-time campaign or a complete strategy that is adaptable and built to last. But without ever losing sight of the fact that we’re making advertising for the people; people don’t want to be treated like idiots and will settle for nothing less than unboring content. And if you want to stay relevant longer than just one campaign and want people to genuinely care about your brand, you’ll need to give your community something that makes them come back. Good community management is what makes the difference here between people trashing your brand (and telling their friends about it) and consumers embracing it (and also telling their friends about it!) Social media ROI? We love social media sales. Why else would you advertise? You want sales right? Here’s a first tip: Your social media channel is like a shopping window. An interactive one. People scroll through their social media, like they stroll through a shopping street. They are window shopping, wherever they are. If your audience sees something they like, they will go in and maybe even buy. All you need to do is make sure that your ‘window’ is appealing, relevant and made to sell. Know to grow. Our social media approach also includes extensive analysis and campaign monitoring. Context here is key as raw numbers rarely tell the whole story and can mean different things depending on your campaign goals.Skills in Social Media (17) Social MarketingSocial Media MarketingSocial Media-AnalyseInhaltserstellungInhaltliche StrategieSocial-Media-StrategieSoziale Media WerbungCommunity ManagementInhaltserstellungInhaltliche Strategie+7Referenzen in Social Media (9) Kunden in Social Media (4) Friendship IncMarketing & Werbung | internationalC&A EuropeKleidung & Accessoires | internationalFriskLebensmittel | internationalMAAS Global, WhimTransport | international
Erfahren Sie mehr über Social MediaBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Grafikdesign (7) Markenbildung & PositionierungRebrandingCorporate IdentityLogo-Grafik-DesignPositionierungGrafische KunstLogo-Grafik-DesignReferenzen in Grafikdesign (4) Kunden in Grafikdesign (4) Friendship IncMarketing & Werbung | internationalFriskLebensmittel | internationalMAAS Global, WhimTransport | internationalMeDirect.beBanken & Finanzen | national
Erfahren Sie mehr über GrafikdesignBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Motion-Design (1) Motion DesignReferenzen in Motion-Design (4) Kunden in Motion-Design (4) Friendship IncMarketing & Werbung | internationalFriskLebensmittel | internationalMAAS Global, WhimTransport | internationalMeDirect.beBanken & Finanzen | national
Erfahren Sie mehr über Motion-DesignBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Webanwendung (1) Internetinhalt
Erfahren Sie mehr über Webanwendung
Team
15 Mitglieder in FRIENDSHIP's Team
Auszeichnungen
FRIENDSHIP wurde 1 Mal ausgezeichnet
Grand Prix2017-05-31Outdoor
Bewertungen
9 Bewertungen für FRIENDSHIP
4.72/5
(9 Bewertungen)
AH
Alex HelsenManaging Director bei Choco Yoco
DienstleistungMarkenbildung & Positionierung
SektorLebensmittel
Team1 - 10
Was war das Ziel Ihrer Zusammenarbeit?We wanted to launch a brand new product in the market with Friendship. They created the brand itself and developed all communication assets that were needed.
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?Watching the brand literally come to live!
Alex Helsen empfiehlt diese Agentur
EN
Esa-Pekka NykänenDirector of Marketing and Sales bei MAAS Global / Whim
DienstleistungWerbung
SektorTransport
Team51 - 200
Was war das Ziel Ihrer Zusammenarbeit?We launched the mobility service WHIM in Belgium and needed Friendship to develop the 360degree campaign for this Belgian Launch. Key visuals, on and offline ads, movies, social media campaigns, influencer campaigns, ...
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?Time was ticking all the time and Friendship never missed a deadline and was always prepared to listen to our extra demands and requests.
Gibt es Verbesserungsmöglichkeiten?probably, there must be but can't think of them right now.
Esa-Pekka Nykänen empfiehlt diese Agentur
CV
Christian Van Looyvoorzitter J&L bei J&L
DienstleistungContent-Strategie
SektorGemeinnützig
Team1 - 10
Was war das Ziel Ihrer Zusammenarbeit?The agency helped us with a total digital approach that was designed to reach more relevant people/prospects.
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?The agency understands our product/sector really well and was always very approachable and reactive.
Christian Van Looy empfiehlt diese Agentur
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Kontakt
Kontaktdetails von FRIENDSHIP
Details
- HeadquarterAntwerp, Belgium