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Minimalist Agency

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Cuauhtémoc, Mexiko
Performance + Creator + Messung | TikTok/Google/Meta Partner | Mexiko-Stadt
Minimalist Agency ist eine in Mexiko-Stadt ansässige Performance-Marketing- und Kreativagentur, die als Revenue Systems Partner agiert. Wir fördern messbares Wachstum, indem wir bezahlte Medien, Creator/Influencer, Social-First-Produktion und Messung miteinander verbinden – sodass Ergebnisse klar, wiederholbar und skalierbar sind (ROAS, CPA/CAC, Conversion Rate, Umsatzbeitrag). Wir sind ein offizieller Google Premier Partner, Meta Business Partner und TikTok Marketing Partner und kombinieren Plattformexpertise mit kultureller Kompetenz in Mexiko/LATAM. Dienstleistungen • Performance Marketing: Google Ads, Meta Ads, TikTok Ads, Amazon Ads (Full-Funnel-Setup + Optimierung) • App-Wachstum / Nutzerakquise: App-Installationen + Re-Engagement + Funnel-Messung (MMP-Setup/Optimierung, falls zutreffend) • Messung & Analyse: GA4/GTM Event-Tracking, Dashboards, Attribution/Inkrementalität, falls zutreffend, CRO-Support • Influencer / Creator Marketing (Performance-getrieben): skalierbare Programme mit messbarem Tracking (UTMs, Links, Codes, Scorecards) • Kreation & Produktion: Social-First-Strategie, UGC, Kurzvideo, Performance-Creatives, schnelle Iteration/Tests • BTL / Aktivierungen & Erlebnis: Physische Erlebnisse, verbunden mit digitaler Distribution und messbaren KPIs (Awareness + Conversion) • Commerce: TikTok Shop-Aktivierung und Conversion-Tracking, falls relevant Branchen & Kunden umfassen Automobil, Tech, DTC, Lifestyle und Premium-Haushaltsgeräte—SharkNinja, Zeekr, Lynk & Co, AMD, Qualcomm, Bitso, Reebok, Miele und über 30 Marken. Warum Minimalist Ein einziges verantwortliches Betriebssystem (Medien + Creator + Kreativ + Messung), transparente Berichterstattung, wöchentlicher Optimierungsrhythmus und Zugang zu Plattformpartnern (Support + Betas).
45 Personen im Team
Spricht Spanisch, Englisch, Italienisch
4 Projekte in ihrem Portfolio
Sortlist Mitglied seit 2025
Gegründet 2014
2 Auszeichnung*en erhalten
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Dienstleistungen

9 Dienstleistungen angeboten von Minimalist Agency

Dienstleistungen
Projekte
Bewertungen
Ab
  • Beschreibung
    Performance advertising built for measurable growth (not vanity metrics). Minimalist is a Google, Meta and TikTok Partner in Mexico, with a tracking-first methodology and creative testing system designed to improve ROAS/CAC over time. We don’t “run ads”: we build a conversion engine with clear reporting, clean measurement and weekly optimization cycles. Best for: eCommerce, DTC, Apps, B2B/SaaS, Automotive. Deliverables: campaign strategy, media plan, account structure, tracking alignment, dashboards, weekly optimizations & learnings.
    Skills in Werbung (10)
    Facebook AdsGoogle Tag ManagerDigital AdvertisingPerformance MarketingAnalyticsGoogle AdsPaid MediaApp AdvertisingeCommerce MarketingAmazon Advertising
    Referenzen in Werbung (4)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Werbung
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Werbung
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Werbung
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Werbung
    Kunden in Werbung (4)
    SharkNinjaHaushaltsprodukte | national
    BitsoBanken & Finanzen | international
    AMDHardwaretechnologie & Equipment | international
    EdenredBanken & Finanzen | national
    Erfahren Sie mehr über Werbung
  • Beschreibung
    Influencer marketing operated like a system: sourcing, negotiation, QA, compliance and performance measurement—at scale. Our advantage isn’t “having influencers”; it’s operating better than traditional agencies with direct talent relationships, repeatable SLAs, rights management and Perfluencer execution (organic proof → paid scaling via whitelisting/paid usage when ROI matters). Best for: launches, always-on UGC, performance creative pipelines, category leadership. Deliverables: curated shortlist + scorecards, contracts/rights, creator briefs, QA, weekly insights, amplification plan.
    Skills in Influencer Marketing (16)
    Brand ActivationInfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingMacro influencersInfluencer StrategyInfluencer affiliationYoutube Influencers+6
    Referenzen in Influencer Marketing (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Influencer Marketing
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Influencer Marketing
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Influencer Marketing
    Kunden in Influencer Marketing (3)
    SharkNinjaHaushaltsprodukte | national
    AMDHardwaretechnologie & Equipment | international
    EdenredBanken & Finanzen | national
    Erfahren Sie mehr über Influencer Marketing
  • Beschreibung
    Digital strategy that connects brand, channels and revenue. We design full-funnel plans you can execute: positioning + messaging, channel roles, budget logic, measurement and a testing roadmap. Built for modern platforms where automation is real—so we focus on what still moves the needle: creative direction, first-party signals, tracking integrity and experiment velocity. Best for: scaling brands, new market entry, fixing inefficient funnels. Deliverables: strategy deck, 90-day plan, KPI framework, measurement plan, experiment backlog.
    Skills in Digitale Strategie (10)
    Online MarketingSearch Engine MarketingDigital AnalyticsDigital Media MarketingDigital ConsultingDigital Marketing StrategyDigital TransitionTraffic AcquisitionDigital MarketingWeb Marketing
    Referenzen in Digitale Strategie (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Digitale Strategie
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Digitale Strategie
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Digitale Strategie
    Kunden in Digitale Strategie (3)
    SharkNinjaHaushaltsprodukte | national
    BitsoBanken & Finanzen | international
    AMDHardwaretechnologie & Equipment | international
    Erfahren Sie mehr über Digitale Strategie
  • Beschreibung
    Always-on online advertising across Meta, Google, TikTok, Microsoft and other paid channels—built for platform automation and modern attribution constraints. We combine broad delivery with strong first-party signals, Conversion APIs/server-side where needed, and a creative-first testing cadence to keep performance stable as audiences and algorithms shift. Best for: eCommerce and lead gen teams that need predictable CPA/ROAS. Deliverables: campaign setup, bid strategy, creative rotation, tracking QA, dashboards, weekly optimizations.
    Skills in Onlinewerbung (16)
    RetargetingSEADigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingMobile AdvertisingPaid MediaAmazon PPC+6
    Referenzen in Onlinewerbung (2)
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Onlinewerbung
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Onlinewerbung
    Kunden in Onlinewerbung (2)
    BitsoBanken & Finanzen | international
    AMDHardwaretechnologie & Equipment | international
    Erfahren Sie mehr über Onlinewerbung
  • Beschreibung
    Analytics and tracking that executives can trust. We implement measurement systems that survive privacy changes: GTM/GA4 governance, Conversion APIs, server-side tagging, deduplication and QA. The goal is simple: improve decision-making and campaign optimization with reliable data, clear definitions and real-time dashboards. Best for: brands scaling paid media, multi-touch funnels, eCommerce, CRM-driven businesses. Deliverables: tracking blueprint, implementation, validation checklist, dashboards, documentation & governance.
    Skills in Webanalytik/Big Data (12)
    Data VisualizationVideo AnalyticsVisitor TrackingWeb StrategyData ConsultingData ReportingData QualityBig Data MarketingConversion TrackingConversion Rate Tracking+2
    Referenzen in Webanalytik/Big Data (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Webanalytik/Big Data
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Webanalytik/Big Data
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Webanalytik/Big Data
    Kunden in Webanalytik/Big Data (3)
    SharkNinjaHaushaltsprodukte | national
    BitsoBanken & Finanzen | international
    AMDHardwaretechnologie & Equipment | international
    Erfahren Sie mehr über Webanalytik/Big Data
  • Beschreibung
    Growth marketing as a disciplined experimentation engine: acquisition + conversion + retention, supported by measurement integrity. We run structured growth sprints to improve CAC, conversion rate and LTV, prioritizing the highest leverage tests across creative, funnel and channel mix. Best for: DTC, SaaS, apps, fast-scaling brands. Deliverables: growth audit, KPI model, test roadmap, weekly sprints, dashboards, learnings archive.
    Skills in Growth Marketing (8)
    Lead GenerationConversion Rate OptimizationGrowth HackingCustomer AcquisitionB2B Lead GenerationLead OutreachGrowth AuditCTR Optimisation
    Referenz in Growth Marketing (1)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Growth Marketing
    Kunde in Growth Marketing (1)
    SharkNinjaHaushaltsprodukte | national
    Erfahren Sie mehr über Growth Marketing
  • Beschreibung
    Performance-first video production for ads and social. We produce content designed for platform behavior (hooks, retention, native formats) and for testing at scale—so creative becomes a controllable lever for growth. From UGC-style vertical to hero assets, always optimized for the channel it runs on. Best for: paid social, TikTok/Reels, product education, launch moments. Deliverables: concepts, scripts, production, editing, cutdowns, ad-ready variations.
    Skills in Videoproduktion (21)
    Video MarketingAftermovieVideo EditingVideo ShootingFilmmakingVisual EffectsVoice OverAudiovisual ProductionDrone ShootingSpecial Effects (SFX)+11
    Referenz in Videoproduktion (1)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Videoproduktion
    Kunde in Videoproduktion (1)
    SharkNinjaHaushaltsprodukte | national
    Erfahren Sie mehr über Videoproduktion
  • Beschreibung
    Media planning grounded in business goals and measurement reality. We define channel roles, budget allocation, flighting and KPI targets, with a plan built to be executed and optimized (not a “pretty spreadsheet”). Strong measurement dependencies upfront so performance can be improved confidently. Best for: multi-channel brands, launches, scaling spend, mixed online/offline. Deliverables: media plan, budget split, forecast ranges, timelines, KPI targets, reporting template.
    Skills in Mediaplanung (5)
    Media BuyingMedia StrategyStrategic PlanningMedia MonitoringMedia Coverage
    Referenzen in Mediaplanung (2)
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Mediaplanung
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Mediaplanung
    Kunden in Mediaplanung (2)
    AMDHardwaretechnologie & Equipment | international
    EdenredBanken & Finanzen | national
    Erfahren Sie mehr über Mediaplanung
  • Beschreibung
    Content strategy designed to feed both brand and performance. We build a system: pillars, formats, hooks, distribution rules and a production cadence that generates consistent output. It’s not “posting more”—it’s building a content engine that improves discovery, retention and conversion. Best for: always-on social, creative volume for paid media, content-led growth. Deliverables: content playbook, monthly calendar, creative briefs, distribution rules, measurement framework.
    Skills in Content-Strategie (6)
    Storytellingsocial listeningSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
    Referenzen in Content-Strategie (2)
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Content-Strategie
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Content-Strategie
    Kunden in Content-Strategie (2)
    AMDHardwaretechnologie & Equipment | international
    EdenredBanken & Finanzen | national
    Erfahren Sie mehr über Content-Strategie
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Team

45 Mitglieder in Minimalist Agency's Team

Minimalist Agency cover
GeschichteWhen Rigel Barros returned to Mexico in 2015, he noticed an obsession: agencies measured vanity metrics instead of results. He founded Minimalist to prove measurement + creativity wins. Today, led by Alexis Soubran (CEO), Marlon Vazquez (Performance), and Omar Osorio (Creative), the agency scales predictable growth.
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Auszeichnungen

Minimalist Agency wurde 2 Mal ausgezeichnet

TikTok Heroes Top 32025-11-01advertising
Google Premier Partner Award2019-11-01Best App Campaign

Bewertungen

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Kontakt

Kontaktdetails von Minimalist Agency

Details

https://minimalist.mx
  • HeadquarterGuadalajara 7, Roma Norte, Mexico City, CDMX, Mexico
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