NOTHIN'
Branding- und Kreativstudio in Paris (11.) — Mode, Luxus, Tech. Kein Stil, eine Perspektive.
Nothin' ist ein unabhängiges Branding- und Kreativstudio mit Sitz in Paris (11. Arrondissement), an der Schnittstelle von Mode, Luxus und Tech. Markenidentität, Editorial, Art Direction, Websites, Kampagnen, Events und KI-Systeme — entwickelt, damit aus einer einzigen Idee alles werden kann. Das Studio ist AI-native: Die Produktion (Varianten, Systeme, Automatisierung) läuft auf einer intern entwickelten Infrastruktur. Die kreative Leitung bleibt strikt menschlich — KI kann die 200 Varianten produzieren, nicht aber die Entscheidung treffen. Das überprüfbare Ergebnis: Die eigene Website des Studios, noth.in, gewann die Awwwards Portfolio Honors (August 2026) und erhielt Awwwards Site of the Day (10. August 2026), eine Awwwards Honorable Mention, FWA of the Day (6. Juli 2026), einen Communication Arts Webpick und eine Auswahl von Muzli. Zu den Kunden zählen LGM, France Chimie, MOVA und Utopia Coffee. Gegründet und geleitet von Sara Guedj, französisch-britisch (Strategie und Creative Direction), gemeinsam mit Pierre Patrault (Partner, UX) und einem Netzwerk unabhängiger Senior-Talente — je nach Projekt zusammengestellt. Das Studio arbeitet nativ auf Französisch und Englisch, in Paris und London. Eine Regel: niemals lauwarm. 5 Personen im Team
Spricht Englisch, Französisch
9 Projekte in ihrem PortfolioSortlist Mitglied seit 2026
Gegründet 2026
5 Auszeichnung*en erhaltenDienstleistungen
6 Dienstleistungen angeboten von NOTHIN'
Beschreibung Branding for brands that want a point of view, not a style. We've dissected a hundred luxury identities: none has a "style" — they have a perspective, and style is the consequence. So we start where it matters: positioning, then an idea strong enough to become anything. Creative direction stays human; our AI infrastructure produces the system around the idea — identity, editorial, design system, every declination — built to perform everywhere your brand lives, from packaging to paid social. Verifiable result: our own site, noth.in, took Awwwards Site of the Day and FWA Gold. Starting price covers positioning and core identity; full brand worlds are scoped per project.Skills in Markenbildung & Positionierung (20) Markenbildung & PositionierungPositionierungDigital BrandingInternationales BrandingProdukt BrandingOnline BrandingMarkenbildung & PositionierungBranding PositionierungBusiness-BrandingCorporate Branding+10Referenzen in Markenbildung & Positionierung (8) Kunden in Markenbildung & Positionierung (4) Nothin' (self-initiated)Marketing & WerbungLGMIndustriegüter & ServiceMOVASportHaptifyUnterhaltungselektronik
Erfahren Sie mehr über Markenbildung & PositionierungBeschreibung Content with a spine, not a calendar. We build editorial systems: a brand voice sharp enough to recognise in one line, themes that come from positioning — an opinion, a real example, a concrete detail — never filler. AI doesn't threaten creatives; it threatens filler. Our infrastructure produces and declines the content, humans decide what deserves to exist. And we build for where attention actually goes: formats per channel, distribution thinking, and content structured to be cited by AI assistants (AEO) — the search that's replacing search. Posting daily without an idea is posting your own dilution; we'd rather you post less, and land.Skills in Content-Strategie (20) Inhaltliche StrategieSocial Media ManagementMedienstrategieSoziale InhaltsstrategieSocial-Media-StrategieSocial Media ManagementSocial Media MarketingStrategieSEO StrategieSocial Media Kampagne+10Referenzen in Content-Strategie (2) Kunden in Content-Strategie (2) Nothin' (self-initiated)Marketing & WerbungUtopiaGetränke
Erfahren Sie mehr über Content-StrategieBeschreibung Advertising by a creative studio with a growth engine behind it. We treat ads as creative objects — a point of view, a visual world, copy people remember — because on paid social, the creative is the targeting. One strong idea, declined into dozens of variations on our AI production infrastructure, then run like a lab: angles tested, winners scaled, creative fatigue caught before it burns budget. A human makes every call that matters. Weekly reporting on real outcomes — leads, bookings, revenue — never vanity metrics. Starting price covers concept, setup and the first month of management; media budget separate.Skills in Werbung (27) Display MarketingMarketingOnline PRSocial Media MarketingDigitale AnzeigeDisplay MarketingWerbung & MarketingDigital CampaignSoziale Media WerbungSocial Media Kampagne+17Referenz in Werbung (1) Kunde in Werbung (1) MOVASport
Erfahren Sie mehr über WerbungBeschreibung Events as brand statements — a room is a medium. We concept and produce brand moments: industry summits, launches, conferences — from the founding idea and scenography down to production and the morning-after follow-up. Same discipline as our brand work: one strong idea, executed to the millimetre, nothing decorative that doesn't mean something. And same growth logic, because an event is a funnel with chairs: invitations, attendance, conversations, pipeline — designed and measured as such, so the event earns its budget in relationships, not applause. Our AI infrastructure absorbs the production grind; humans make every call in the room. Starting price covers concept and creative direction; production is scoped per format.Skills in Event (21) EventCorporate Event-PlanungEventmanagementEvent MarketingEvent-KonzeptualisierungCharity-Event-ManagementCorporate Event-PlanungEvent OrganisationEventfotografieEventplanung+11Referenz in Event (1) Kunde in Event (1) France ChimieIndustriegüter & Service
Erfahren Sie mehr über EventBeschreibung Digital strategy that starts with a point of view, not a channel list. We map where your brand should play — site, social, paid, email — and what it should say there, from one positioning down to the funnel: who you reach, with which idea, measured against what. We build the operating system behind it too: tracking that tells the truth, dashboards people actually read, automation where it saves judgment and never where it replaces it. AI runs the plumbing; humans make the calls. You leave with a plan your team can execute Monday morning — priorities, channels, budgets, KPIs — not a deck that dies in a drawer.Skills in Digitale Strategie (22) Digitale StrategieStrategisches MarketingWeb StrategieMedienstrategieSocial-Media-StrategieSocial Media MarketingDigitale Marketing-BeratungDigitale StrategieSEO StrategieDigital-Media-Marketing+12Referenz in Digitale Strategie (1) Kunde in Digitale Strategie (1) MOVASport
Erfahren Sie mehr über Digitale StrategieBeschreibung UX by a creative studio — interfaces with a point of view that still convert. Led by Pierre Patrault, partner and UX lead: user flows mapped from real behaviour, wireframes to full design systems, and one discipline throughout — every interaction is decided, never decorated. An award-winning site is not a complicated site; it's one where each click earns its place. We design with the funnel in mind (landing to lead, browse to booking) and iterate on analytics, not opinions. Verifiable proof: our own site, noth.in — Awwwards Site of the Day, FWA Gold. Starting price covers UX audit and core flows; full products scoped per project.Skills in Ergonomie (UX/UI) (20) Ergonomie UX UIInterface DesignUser Experience OptimizationUX OptimierungUX DesignErgonomie (UX/UI)User ResearchErgonomie UX UIUser Interface DesignUI UX+10Referenzen in Ergonomie (UX/UI) (4) Bewertung in Ergonomie (UX/UI) (1) MARIDAT STEPHANEKunden in Ergonomie (UX/UI) (4) Nothin' (self-initiated)Marketing & WerbungLGMIndustriegüter & ServiceAurbseRegierung & Verwaltungin_cognitaUnternehmensberatung
Erfahren Sie mehr über Ergonomie (UX/UI)
Team
5 Mitglieder in NOTHIN''s Team
Auszeichnungen
NOTHIN' wurde 5 Mal ausgezeichnet
Awwwards2026-08-01Portfolio Honors — Winner
Awwwards2026-08-01Site of the Day
Muzli2026-07-01Editorial pick
FWA2026-07-01FWA of the day
Bewertungen
1 Bewertungen für NOTHIN'
5/5
(1 Bewertungen)
MS
MARIDAT STEPHANEMARKETING DIRECTOR bei LGM
DienstleistungErgonomie (UX/UI)
Was war das Ziel Ihrer Zusammenarbeit?LGM has launched a complete overhaul of its brand identity aimed at clarifying its value proposition, modernizing its image, and bringing a new energy to the company at a crucial moment in its history. This revamp was accompanied by the creation of a new website, which serves as the flagship of this new identity. It’s in this particular aspect that NOTHIN' has supported us.
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?We are especially grateful for the originality and relevance of the creative proposal as well as for meeting the - tight! - deadlines (design and completion of the website in less than 6 months : right in time for the launch of the new brand identity on the opportunity of a major trade fair).
NOTHIN's Antwort:Thank you, Stéphane. This was a rebrand with a hard deadline attached to it — the new identity had to exist, in full, on a trade fair stand. That constraint shaped everything: it forced early decisions and kept the work honest. Delighted it landed the way it did, and grateful for LGM's trust at a pivotal moment.
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Details
- Headquarter47 Boulevard de Charonne, Paris, France