Operad
Smart Online Marketing
Operad is a smart online marketing company specializing in eCommerce, performance and measurement. We create and execute digital strategies and effective user acquisition funnels using a tailored mix of search marketing (highly complex technical SEO & meticulous PPC management), surgical social media campaigns, advanced web analytics, and conversion rate optimization (CRO). All activities are tracked and monitored in real time using our Advanced Web Analytics dashboard and optimized to maximize ROI. 25 Personen im Team
Spricht Hebräisch, Englisch
13 Projekte in ihrem PortfolioArbeitet remote auf der ganzen Welt
Sortlist Mitglied seit 2021
Gegründet 2008
2 Auszeichnung*en erhaltenDienstleistungen
14 Dienstleistungen angeboten von Operad
Beschreibung RESEARCH & STRATEGY • Thorough market research based on The client’s market, products, services and expertise o Competitor analysis (direct and indirect) o Relevant search result features & search platforms o Trends & seasonality analysis around The client’s core terms o Using Google Search Ads PPC data (if available) o Analyzing audience pain points vs The client’s USPs o Benchmarking visibility in search results for branded search terms • Thorough KW & topic research – decided together based on strategy and marketing needs o Demand volume around each selected topic o Identifying and segmenting user needs o Mapping all common questions around each topic cluster o Analyzing user intent types o SERP analysis - Local Pack, Images, Videos, Reviews, People Also Ask, Ads • Defining an impactful organic strategy based on the research o Defining our targeted forms of user intent with matching query types and deriving a work plan to build relevancy on the site for those intents (via structure, content etc.) o Defining visibility targeting - features and platforms • Deciding on a number of topics and sub-topics (cluster content) • Recommending a topic cluster structure according the user intent found on the research – this includes providing a relevant graph for visual mapping of the content worlds and topic clusters. TOPIC CLUSTERS • Existing content audit o Mapping all existing content - what do we already have o Where is it located on the website – structure, hierarchy o How well it performs – rankings, traffic, contribution to conversions o Which user intent it addresses o What are we missing to complete the selected cluster o Technical - cannibalization, duplications , crawling & indexing • Creating detailed user intent-based content briefs (according to the agreed content plan) o Defining a new content page UX/UI proto-type (based on need, involving a designer on The client’s side) o Elaborated explanations for each topic and sub-topic o Merging existing content and redirecting old content o Removing redundant content o Guiding the writers based on the findings o Defining an internal and external linking strategy o On-page optimization o Rich content recommendations (visuals, infographics, charts, videos) • Content QA o Operad to get the materials from The client’s in-house /external writers o Reviewing and improvement iterations based on need o Repeat until ready to go live o QA for live version (crawling, indexing, on-page optimization) • Reporting o Data studio dashboard, divided by topic o KW monitoring injected to GDS • Distribution – recommendations for utilizing The client’s digital assets to spread the word and help get Google’s attention, traffic, engagement etc. o Social media recommendations o Forums (Reddit, Quora) o Company newsletter o Anywhere The client’s target audience is located and we have access to • Iterations & Improvements o What didn’t work - why o What did work - how can we leverage it o Improve our footprint on rich results o Analyzing new data gathered on Google Search Console and deriving actionable insights for content improvement o QA, performance tracking, rinse and repeat TECHNICAL HEALTH & INFRASTRUCTURE: • Serving & rendering tests and recommendations • Crawling & indexing management: o Robots.txt o URL parameters management o Duplication management o Pagination management o Sitemaps • Recovering external links to non-existent or error pages • Improving site speed & Core Web Vitals • Mobile compatibility testing & recommendations INFORMATION ARCHITECTURE & WEBSITE HIERARCHY • Categorization, based on research findings & Strategy: o Category refinement o New category opportunities • Develop the information architecture for the site: o Navigation menus o Sub-categorization o Internal linking strategy • Page structure for each page type (Category, service, content etc.) • Manage content topic-sub-topic relationships • Manage category-service relationship • Manage hierarchy signals (breadcrumbs etc.) accordingly ON-PAGE & SERP VISIBILITY: • META data optimization based on research • Recommendations for image & video optimization (Google Images, YouTube) • Headings and content guidelines • Service page optimization for featured snippets in SERP • Structured data implementation for better visibility in SERP • Optimizing brand visibility in SERP MONITORING: • META data updates to maximize CTR according to performance • New sections / pages opportunity monitoring • Server responses monitoring • Overall technical health monitoring and management MONTHLY REPORTING: • Comprehensive Google Data Studio reporting on organic performance considering the client’s KPIs, accompanied by analysis & insight on the activity progress and issues • Performance measurement based on predefined KPIs, decided along with The clientSkills in SEO (16) Suchmaschinen-OptimierungInfografikdesignLocal SEOSEO Mobile OptimierungOn-Page SEOSEO AuditTech-SEOXingYoutube AdvertisingPPC+6Referenzen in SEO (12) Kunden in SEO (4) Western DigitalHardwaretechnologie & Equipment | internationalTaboolaMarketing & Werbung | internationalWixMarketing & Werbung | internationalKeterEinzelhandel | international
Erfahren Sie mehr über SEOBeschreibung The service includes • Profiling and creating relevant audiences based on pre-defined buyer personas to fit the client’s different customer profiles (taking into account socioeconomic status, geo-location, shopping habits, fields of interest, age groups, search terms, user intent, gender, life events, relevant blogosphere etc.) • Campaigns' concept & setup on the following platforms: o Google Ads o Facebook ads (including Instagram) o Native ad platforms (Taboola, OutBrain) o Any Other paid platform needed and agreed upon with the client • Professional daily campaign optimization based on analytics metrics, conversions, ROI, ROAS, CPA etc. • Reporting: o Daily automatic performance Dashboard o Monthly Report with activity summary and action items for following activity.Skills in Onlinewerbung (10) Native AdvertisingFacebook-WerbungInstagram WerbungDigitalOnline-WerbungOnline-InhalteOnline-Präsenzonline EinzelhandelOnline-SEOOnline-VideoReferenzen in Onlinewerbung (11) Bewertung in Onlinewerbung (1) Ido BrachaKunden in Onlinewerbung (4) TaboolaMarketing & Werbung | internationalRoyal CaribianReise & Freizeit | internationalKeterEinzelhandel | internationalMaytronicsEinzelhandel | international
Erfahren Sie mehr über OnlinewerbungBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Content-Strategie (3) InternetinhaltContent WerbungOnline-InhalteReferenzen in Content-Strategie (12) Kunden in Content-Strategie (4) Western DigitalHardwaretechnologie & Equipment | internationalTaboolaMarketing & Werbung | internationalWixMarketing & Werbung | internationalKeterEinzelhandel | international
Erfahren Sie mehr über Content-StrategieBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Datenberatung (2) Data MiningDatenanalyseReferenzen in Datenberatung (13) Kunden in Datenberatung (4) Western DigitalHardwaretechnologie & Equipment | internationalTaboolaMarketing & Werbung | internationalRoyal CaribianReise & Freizeit | internationalWixMarketing & Werbung | international
Erfahren Sie mehr über DatenberatungBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in E-Commerce (4) E-CommerceB2B E-CommerceE-Commerce-MarketingE-Commerce SEOReferenzen in E-Commerce (10) Kunden in E-Commerce (4) Royal CaribianReise & Freizeit | internationalKeterEinzelhandel | internationalMaytronicsEinzelhandel | internationalWomen's Health NetworkKrankenhäuser & Gesundheitswesen | international
Erfahren Sie mehr über E-CommerceBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Referenzen in Webanalytik/Big Data (5) Kunden in Webanalytik/Big Data (4) TaboolaMarketing & Werbung | internationalKeterEinzelhandel | internationalMaytronicsEinzelhandel | internationalYves RocherE-Commerce | national
Erfahren Sie mehr über Webanalytik/Big DataBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Digitale Strategie (3) Conversion Rate OptimizationData Driven MarketingOnline MarketingReferenzen in Digitale Strategie (6) Kunden in Digitale Strategie (4) TaboolaMarketing & Werbung | internationalRoyal CaribianReise & Freizeit | internationalKeterEinzelhandel | internationalMaytronicsEinzelhandel | international
Erfahren Sie mehr über Digitale StrategieBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Werbung (1) Such-MarketingReferenzen in Werbung (2) Kunden in Werbung (2) KeterEinzelhandel | internationalMaytronicsEinzelhandel | international
Erfahren Sie mehr über WerbungBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Referenzen in Mediaplanung (2) Kunden in Mediaplanung (2) KeterEinzelhandel | internationalMaytronicsEinzelhandel | international
Erfahren Sie mehr über MediaplanungBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Skills in Webanwendung (1) Internetinhalt
Erfahren Sie mehr über Webanwendung
Team
25 Mitglieder in Operad's Team
GeschichteWe are a collective of professionals, with more than 13 years experience in targeting relevant users worldwide.
We specialize in data-based online marketing, eCommerce, performance, measurement, complex SEO and content strategy.
We see ourselves as partners,
not just service providers.
We make sure we understand yo
Auszeichnungen
Operad wurde 2 Mal ausgezeichnet
Facebook Partner2017-01-01
Google Partner2012-12-31
Bewertungen
5 Bewertungen für Operad
5/5
(5 Bewertungen)
IB
Ido BrachaData & Analytics Manager bei Pelephone Communications
DienstleistungOnlinewerbung
Operad implements well-experienced support solutions that have proven to help the marketing teams understand their outcomes. Listening to their customer's needs and professional in their approach, they're great to work with.
TM
Tanya MishlovskiGlobal Digital Manager bei Maytronics
Internal stakeholders are pleased with Operad’s contributions to the project, noting their satisfaction with the results. Throughout the project, the team has been dedicated to providing solutions, going above and beyond to deliver.
OP
Orr PelessDigital Marketing Manager bei Start-Up Nation Central
Operad is a reliable and trustworthy partner that gives sound advice even if it hurts them financially. Their professionalism and dedication are impressive. They constantly ask questions to ensure the project’s long-term success. Ultimately, their team is personable, talented, and communicative.
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Kontakt
Kontaktdetails von Operad
Details
- HeadquarterSoncino St 16, Tel Aviv-Yafo, Israel