Shortcut Advertising

Was war das Ziel Ihrer Zusammenarbeit?sélection d'une agence pour la mise en place de guideline de marque.  chaque graphique et stratégie de communication long terme.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?Ils sont très professionnel lors du pitch en plusieurs présentations et un bon suivi lors du pitch.

Gibt es Verbesserungsmöglichkeiten?Etre plus clair dans ce qu'ils fournissent ou entendent par "stratégie". Document facturé est le même que celui présenté lors du pitch.

Was war das Ziel Ihrer Zusammenarbeit?Deliver a concept to construct a campaign

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?everything went smoothly, even though there wasn't much time

Gibt es Verbesserungsmöglichkeiten?not much. The only thing was that a last version of the advert appeared when we didn't expect it and we thought it was already finished

Was war das Ziel Ihrer Zusammenarbeit?The Belgian Homeless Cup was offered by the professional football league the opportunity to communicate on a national level (television, press, Panini-album). We asked Shortcut to help us define our strategy (which target group, which message, which approach) and to come up with a product in the form of a campaign image and slogan.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?In developing the campaign image and slogan (My Team, My Home), the agency encapsulated brilliantly the information gathered through a workshop with our different stakeholders. What we enjoyed most was the moment of the unveiling of their proposition: they got it absolutely spot on! The slogan defined our DNA better than we had ever done before ourselves and the campaign image went perfectly with it. The campaign went on to become a success, getting published on the social media of all professional football clubs and federations, as well as being played on national television.

Gibt es Verbesserungsmöglichkeiten?For this campaign we didn't see any areas for improvements.