CRU Brand Consultancy (+ 18 Avis clients) | Sortlist
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CRU Brand Consultancy

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Berlin, Allemagne
Aspirational and trustworthy brands
At CRU we build extraordinary brands. Because ordinary ones are bad for business. After all, what good is a design system if it doesn’t allow you to stand out? Extraordinary brands inspire trust and aspiration. They bring joy as well as substance. Because they catch your eye and warm your heart, they create a curiosity that borders on FOMO. To achieve this we combine strategy, story and design in fixed project teams. With our expertise and seniority, we will dive deep into your business and industry. We will map out what is ordinary and find a path to go above and beyond with your brand.
14 personnes dans leur équipe
Parle Allemand, Anglais
65 projets dans leur portefeuille
7 collaborations commencées sur Sortlist
Membre Sortlist depuis 2020
Fondée en 2018
3 prix décernés
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Services

2 services offerts par CRU Brand Consultancy

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Avis clients connexes
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  • Description
    A brand can be only truly meaningful if you let us understand you, your product, and your market. That's why every branding project in CRU starts with an assessment to identify, what is needed. Do we need to define a clear vision first, need to define the brand hierarchy, or can start right away with distilling your brand?

    Afterward, we create an aspirational story & visual moods. This will be the source code of your brand. Only if it's all aligned: Our senior team crafts an extraordinary Visual Identity.
    Compétences en Image de marque & branding (74)
    BrandingBrand PositioningNamingBrand ArchitectureDesignCorporate IdentityStorytellingVisual IdentityLogo DesignBrand Strategy+64
    Projets en Image de marque & branding (40)
    Ultramarin — Brand Identity - Image de marque & branding
    Ultramarin — Website Design - Image de marque & branding
    CertifAI — Brand Identity - Image de marque & branding
    Careville — Brand Identity - Image de marque & branding
    Avis clients en Image de marque & branding (14)
    Niklas
    tilo weber
    Maciej Baraniak
    Andreas Hofmann
    Clients en Image de marque & branding (40)
    Careville GmbHHôpitaux et Santé | regional
    BEGROS GmbHProduits ménagers | national
    Merantix AGLogiciels et services informatiques | national
    LEAD Mindsets & Capabilities GmbHConseil en management | national

    En savoir plus sur Image de marque & branding


  • Description
    Whether we’ve given your brand a full overhaul, or you just want an extraordinary website, our in-house development team can provide full service website development. We work closely with you on everything from wireframe design and concept, to design & development in Webflow or Prismic.
    Compétences en Création de site internet (26)
    Website DevelopmentShowcase WebsiteResponsive Web DesignWeb ContentLanding Page DesignResponsive WebsiteEcommerce Website DesignCustom WebsiteWebsite OptimizationWireframe Design+16
    Projets en Création de site internet (39)
    Ultramarin — Brand Identity - Création de site internet
    Ultramarin — Website Design - Création de site internet
    Mondo — Website - Création de site internet
    WIN — Website - Création de site internet
    Avis clients en Création de site internet (3)
    Benjamin Clemens Nuebel
    Maximilian Pauly
    Christoph Mueller
    Clients en Création de site internet (39)
    G2K Group GmbHLogiciels et services informatiques | international
    ATENTOLogiciels et services informatiques | national
    Trade Republic Bank GmbHBanque et Finance | national
    KM CroatiaAutomobile | international

    En savoir plus sur Création de site internet

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Équipe

14 membres dans l'équipe de CRU Brand Consultancy

CRU Brand Consultancy cover
HistoireExtraordinary brand work is a high water mark and the standard that we have set for ourselves. It’s not just what we build and sell: it’s what we expect from one another and what we teach internally. Our team can do their best work, when they can be themselves, bring in their strength & follow their interests.
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Récompenses

CRU Brand Consultancy a été récompensé 3 fois

Merantix NUM in Yearbook of Type 20222022-10-1Custom Font

G2K in Yearbook of Type 20222022-10-1Custom Font Creation

Awwwards — Honorable Mention2020-10-31Webdesign & Webdevelopment


Avis clients

18 Avis clients pour CRU Brand Consultancy

4.96/5
(18 avis clients)
TL
Tobias LeipprandFounder and Partner chez LEAD Forward
ServiceImage de marque & branding
SecteurConseil en management
Équipe11 - 50
4.75/5
Budget
Qualité
Planification
Collaboration

Quel était l'objectif de votre collaboration ?CRU helped us do a complete brand relaunch incl. new logo, new brand, new website.

Qu'avez-vous le plus apprécié pendant votre collaboration ?CRU is a highly creative and avantgarde agency at the forefront of what currently and in the future excites audiences. What worked really well is co-creation. We did a lot of brainstorming sessions together, had our own ideas and thoughts, and the colleagues from CRU were excellent in working with our intention but turning it into professional and powerful ideas.

Y a-t-il des domaines où l'agence peut s'améliorer ?As always, larger brand processes bring ups and downs. When things got hairy, maybe CRU could have held us a little more from a consulting perspective, but this is a minor point only.

Tobias Leipprand


ServiceImage de marque & branding
SecteurConseil en management
Équipe11 - 50

DH
Dennis HilgerCOO & Co-Founder chez Dealcode GmbH
5/5
Budget
Qualité
Planification
Collaboration

Quel était l'objectif de votre collaboration ?The team from CRU worked on our brand identity / brand refresh.

Qu'avez-vous le plus apprécié pendant votre collaboration ?They delivered a short, but comprehensive strategy part, that helped us to understand our target group and vision better. They translated that in a new story, which helped us and the whole team to identify with our company and last but not least they translated that in new visual brand assets. From logo, to graphical elements, colors, typo and even a new website. We are super happy and recommend the friendly CRU!

Dennis Hilger



MP
Maximilian PaulyManaging Partner chez Monic Films GmbH
ServiceCréation de site internet
SecteurMédias
Équipe1 - 10
5/5
Budget
Qualité
Planification
Collaboration

Quel était l'objectif de votre collaboration ?Our journey with CRU has evolved over the years with many shared projects. This time was distinct as they took on the task of branding my Production Agency. The focus was comprehensive, encompassing the development of our brand story, corporate identity (CI), and website. Their approach was not just about giving us a new look; it was about encapsulating the essence of our business and projecting it in a way that resonates with our ethos and our audience.

Qu'avez-vous le plus apprécié pendant votre collaboration ?It was an invigorating experience to see how CRU Brand Consultancy meticulously crafted a narrative that not only mirrored the core values and vision of my company but also translated it seamlessly into an exceptional design. This part of the process was not just about writing a story; it was about discovering the essence of my business and articulating it in a way that's compelling and relatable. It brought forward fundamental strategies questions, that help us conduct a better business.

Y a-t-il des domaines où l'agence peut s'améliorer ?I struggle pinpointing any areas for improvement. The experience was nothing short but great. Their professionalism, creativity, and attention to detail were evident in every phase of the project. It’s rare to come across a team that not only meets but exceeds expectations, and CRU did just that.

Maximilian Pauly


ServiceCréation de site internet
SecteurMédias
Équipe1 - 10

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