A Letter Of Recommendation
As part of the company’s internationalisation effort in 2018, Cobuilder’s internal marketing team contacted INTO Branding with the first rebranding and repositioning project within the twenty-year history of the company. INTO Branding was recommended by a highly esteemed third party and was later selected as a partner among five other companies.
The project consisted of three stages where INTO Branding was taken on board:
(1) to do initial desktop research and audit the existing Cobuilder brand
(2) to facilitate a one day workshop with all Cobuilder stakeholders from 5 different countries and on the basis of these,
(3) to deliver a new conceptual brand platform as well as important design assets such as a new logo and visual identity.
Among the most valuable attributes of the INTO team, we can point out their dedication to careful research and understanding the specifics of our business. Their trusted methodology of analysis, positioning, brand development and implementation was central for the success of the overall project. Their obvious experience in maintaining a discussion productive was an important aid in keeping Cobuilder’s passionate stakeholders on track during the workshop.
Over the course of the project, we were delighted to receive very detailed reports and to maintain constant communication with the INTO team. Because of the timely and satisfying completion of the initial stages of the project, the design assets that were developed by INTO were very well accepted by all stakeholders and were deemed to communicate the essence of the brand in a concise way.
INTO Branding is to this day a trusted advisor and a long-term partner to Cobuilder. We recommend their services to anyone who has recognised the strategic value of a brand to their business.
Lars Christian Fredenlund