Image de marque & branding
€8500 – €150000A typical project at INTO follows the form of an hourglass: First, we analyse all relevant factors on a broad level – also along with our customers in joint workshops. All the information gained is then compressed to the brand platform.
Here, brand positioning, USP, customer relevance as well as brand values and brand idea are documented.
The brand platform is the basis for all further steps like naming, design and implementations of all kinds.
- Mission statement
- Brand promise
- Brand idea and story
- Brand differentiation
En savoir plusDesign & graphisme
€4000 – €350000- Brand mark
- Typography
- Corporate colours
- Imagery style
- Further design elements
- Brand guidelines
- Brand refreshment
- Brand redesign
Logo Designcorporate identitySocial Media BrandingCorporate BrandingAnnual ReportsBrochure DesignBrand identity, Logotype, Corporate brochure, Guideline, Annual report, Mailing, Leaflet, Folder, Brochure, Catalogue, Programme, Poster, Advertising, Magazine, Newsletter, Packaging, Display, Presentation, Stand, Monumental advertising, Sign, Promotional gift, Web design, Emailing, Bannering, CD-Rom, Interactive pdf, Social Network visuals
Création de site internet
€9000 – €1000000Regarding corporate websites, today, it’s not about the if anymore – it’s about the how. What is the actual goal of the website? Is a first contact the main goal or the presentation of products? And how is the content communicated? The web presence as a bottleneck to the world of digital services – from digital publications, mobile apps, multidisciplinary presentations to moving images.
Digital Touching Points for your Brand
Websites no longer serve the purpose of extending the business card, the digital space is becoming more and more the place for high-performance brand images.
Every second access to web pages comes from mobile devices, and the trend is rising. This means that pages must not only be tailored to desktop computers or laptops, but must be adapted to a wide variety of devices, from mobile phones to stationary computers. This is not only the key to usability, but also has tangible benefits: Google, for example, ranks pages that are not optimised for mobile devices lower.
The greatly increased use of mobile devices also means that the surfing behaviour has changed: Website visits are longer, scrolling is self-evident and no longer an annoyance. The important contents do not have to lie completely above the so-called pagefold, the immediately visible area of the screen.
A robust content management system allows companies to maintain and extend their websites themselves (instead of having to hire an agency or programmer for every change). This system should be easy to use and always meet the latest security standards, such as for example automatic security updates.
Search Engine Optimization (SEO), must already be taken into account when designing a website. It influences the performance of the site, that is its findability and ranking. There is no miracle cure for SEO. What really matters is meaningful and relevant content. Other proven tools include cross-links, meta tags, and XML sitemaps.
En savoir plusStratégie digitale
€3500 – €250000Social Media StrategySocial Media DesignSocial Media ContentE-commerceSocial Media BrandingB2B Social mediainstagram marketingSocial Media Campaign
Réseaux sociaux chez INTO Branding